Assistant Manager – Influencer Marketing

# Assistant Manager – Influencer Marketing ## Job Summary The Assistant Manager – Influencer Marketing will lead Brands creator partnerships across platforms such as Instagram and YouTube. This role involves identifying and onboarding relevant influencers, managing end-to-end campaigns, building long-term relationships, and ensuring content aligns with brand and business objectives. The position requires a creative, detail-oriented individual with a strong understanding of the creator ecosystem, capable of balancing authentic storytelling with measurable performance outcomes. ## Responsibilities - **Influencer Identification & Onboarding:** Identify, evaluate, and onboard relevant influencers and creators across Instagram, YouTube, and emerging platforms, building a pipeline aligned with ASAYA’s values, target audience, and campaign goals. - **Campaign Management:** Manage influencer collaborations from discovery to reporting, including developing briefs, coordinating content creation, and ensuring deliverables meet campaign objectives. - **Creator & Talent Relationships:** Build and maintain strong, long-term relationships with influencers, creators, and talent managers, negotiating terms and fostering ongoing partnerships. - **Content & Brand Alignment:** Review and guide influencer content to ensure visual and tonal consistency with ASAYA’s brand, while maintaining creator authenticity and compliance with skincare claims. - **Performance & Reporting:** Track and analyze campaign performance metrics such as reach, engagement, conversions, and ROI, providing insights and recommendations for future campaigns. - **Cross-Functional Collaboration:** Work closely with content, performance marketing, and social teams to ensure messaging consistency and integrate influencer content with broader marketing initiatives. - **Trends & Creative Development:** Stay updated on industry trends, emerging content formats, and platform innovations; contribute ideas for creative campaigns, product launches, and viral moments. ## Qualifications - 3–4 years of experience in influencer marketing, preferably within skincare, beauty, wellness, fashion, or related consumer brands. - Hands-on experience managing influencer campaigns from start to finish. - Strong understanding of the creator economy, especially on Instagram and YouTube. - Excellent communication skills, including crafting compelling pitches and negotiating with talent and managers. - Superior organizational and project management skills, capable of handling multiple campaigns simultaneously. - Relationship-building skills with a warm, proactive, and approachable demeanor. - Strong creative judgment to produce authentic and engaging content. - Commercial awareness of how creator content impacts brand growth and sales. - Analytical skills with the ability to interpret campaign performance data. - Educational qualifications: Relevant degree or equivalent experience. ## Preferred Skills - Familiarity with skincare ingredients, product claims, and beauty community conversations. - Experience with emerging social media platforms and content formats. - Knowledge of influencer marketing tools and analytics platforms. - Passion for skincare and beauty trends. ## Experience - 3–4 years of relevant experience in influencer marketing within consumer brands, with a focus on skincare or beauty preferred. - Proven track record of managing successful influencer campaigns end-to-end. ## Environment This is a full-time, on-site role based in Whitefield, Bengaluru. The work environment involves close collaboration with marketing teams and influencers, requiring a proactive approach and adaptability to fast-paced campaign cycles. ## Salary Not specified ## GrowthOpportunities Not specified ## Benefits Not specified