Assistant Manager, Loyalty & Partnership Marketing
The Assistant Manager, Loyalty & Partnerships Marketing is responsible for identifying, developing and managing strategic partnerships that drive revenue for Fairmont Singapore and Swissôtel The Stamford across Rooms, Food & Beverage and Spa. The role focuses on establishing commercial partnerships with banks, lifestyle brands and third-party distribution channels, while leading Intellectual Property (IP) collaborations, campaign execution, reporting and day-to-day partnership administration.
Purposes
We strengthen guest loyalty and foster partnerships that enhance the experience at Fairmont Singapore and Swissotel The Stamford.
Responsibilities
Strategic Partnerships Development
Identify, pitch and secure strategic partnerships with banks, payment providers, travel platforms, lifestyle brands and other compatible partners
Develop commercial campaigns that drive incremental revenue across:
Guest Rooms
Restaurants & Bars
MICE
Spa
Manage relationships with key partners including banks, card issuers, travel platforms, member programmes and affiliate partners.
Negotiate commercial terms, marketing exposure and partnership benefits.
Explore new partnership opportunities to increase brand awareness and customer acquisition.
Review partnership performance and recommend optimisation opportunities.
Intellectual Property (IP) Partnerships
Lead the end-to-end planning and execution of licensed IP collaborations (e.g. Disney, Sanrio, DreamWorks or other global entertainment or lifestyle brands).
Identify and support the development of new IP partnership opportunities
Manage cross-functional project timelines and coordinate stakeholders across Marketing, Revenue Management, Operations, Procurement, Finance, Legal and external agencies to ensure successful campaign delivery.
Serve as the primary liaison with IP licensors and brand representatives, facilitating approvals for creative assets, merchandise, marketing collateral and promotional campaigns in accordance with licensing requirements.
Ensure compliance with all licensing agreements, royalty requirements, brand guidelines and approval processes throughout the partnership lifecycle.
Prepare and facilitate funding proposal submissions, grant documentation and post-campaign reporting for the Singapore Tourism Board (STB) or other funding agencies, where applicable.
Loyalty Programme Management & Marketing
Track and monitor hotel performance against annual ALL – Accor Live Limitless and Accor Plus Explorer membership enrolment targets, providing regular performance updates and recommending initiatives to drive acquisition.
Support hotel recruitment efforts by working closely with operational teams to increase loyalty enrolments through training, engagement initiatives and localised recruitment tools.
Coordinate with hotel departments and the Accor Plus team to facilitate the timely submission of member offers, ensuring accurate loading, campaign setup and promotional visibility across Accor Plus channels.
Manage the end-to-end execution of Accor Plus marketing campaigns, ensuring campaign assets, booking links, promotional content and member communications are delivered accurately and on schedule.
Liaise with Accor regional and local teams to maximise exposure of hotel offers through Accor Plus marketing channels, including EDMs, offer pages, digital platforms and member communications.
Act as the key liaison between the hotel, Accor regional teams and internal departments to ensure seamless execution of loyalty programmes and marketing initiatives.
Reporting & Commercial Analysis
Pull and analyse reports from hotel systems and partner platforms
Track campaign performance, redemption rates and revenue contribution
Prepare weekly and monthly business reports
Develop Powerpoint presentations for management and partner meetings, when required
Other Responsibilities
Maintain partnership agreements and documentation.
Coordinate contract approvals and internal signoffs.
Manage partner invoices and purchase requisitions.
Track campaign timelines and deliverables.
Maintain partnership calendars and renewal schedules.
Support budget tracking and accruals where required.
Always comply with hotel and department policies and procedures.
Assist with other Sales & Marketing projects assigned by the management.
Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related field.
Minimum 2–3 years of experience in partnerships, business development, marketing, loyalty programmes, or commercial marketing, preferably within the hospitality, travel, lifestyle, or luxury sectors.
Experience managing strategic partnerships with banks, payment providers, lifestyle brands, or third-party partners is an advantage.
Strong business development, stakeholder management, and relationship-building skills with a commercial mindset.
Proven ability to manage multiple projects, marketing campaigns, and cross-functional stakeholders in a fast-paced environment.
Strong analytical skills with proficiency in Microsoft Excel (PivotTables, XLOOKUP/VLOOKUP), PowerPoint, and Word. Experience with Power BI, CRM systems, and loyalty platforms is an added advantage.
Excellent communication, presentation, negotiation, and organisational skills.
Self-motivated, results-driven, and able to work independently while building strong relationships with internal and external stakeholders.