Assistant Manager, Marketing Automation

About the team you are joining We are looking for an Assistant Manager, Marketing Automation to support the development and execution of IATA’s marketing automation, CRM and customer journey activities across Products and Services. This role will translate marketing strategies and customer journeys into scalable, automated programs that support lead generation, nurturing, engagement and conversion. Working closely with the Manager, Marketing Operations, Marketing Managers, Digital Marketing and Product Marketing teams, you will manage and optimize automated campaigns, audience segmentation, lead scoring, database activation and performance reporting. The role will help ensure that marketing activities are connected across channels and that customer data and insights are effectively used to improve engagement and business outcomes. What your day would be like Lead the setup, execution and optimization of automated marketing programs across the customer lifecycle, from prospect acquisition and nurturing through to conversion, renewal and upsell. Translate customer journeys, personas and marketing objectives into effective CRM and marketing automation programs. Manage audience segmentation, progressive profiling, lead scoring and grading to improve the quality and relevance of marketing engagement. Work closely with wider Marketing team to develop automation requirements, campaign briefs, audience definitions and journey logic. Build and maintain automated email journeys, nurture programs, triggers and other lifecycle communications within the marketing automation ecosystem. Ensure digital campaigns, content and paid media activities are effectively connected to CRM journeys and year-round marketing programs in collaboration with the Digital Marketing team. Monitor campaign and journey performance and provide regular reporting, benchmarking and actionable recommendations to improve engagement, conversion and lead quality. Support the ongoing improvement of IATA’s Products and Services prospect database by identifying data gaps, improving data quality and helping expand customer profiles and personas. Develop and maintain standardized processes, templates and best practices for marketing automation that can be scaled across products, segments and regions. Support testing and adoption of AI, automation and other technologies that can improve marketing efficiency, personalization and campaign performance. Collaborate with IT and other stakeholders to support CRM, data and marketing technology enhancements and ensure marketing requirements are effectively implemented.