Assistant Manager, Marketing & Communications

Position Summary

The Assistant Manager, Marketing & Communications is responsible for onboarding and training education agents, ongoing agent engagement, marketing communications, and preparing and coordinating institutional and programme content.

The position equips appointed agents with accurate information and approved recruitment materials, coordinates marketing campaigns, and develops bilingual content across websites, digital platforms and print materials.

A key responsibility is ensuring agent training materials, marketing communications, and website content are accurate, current, and aligned with applicable PEI requirements, EduTrust Guidance Document 4 (GD4), and the institution’s internal policies and approval processes.

The role requires strong proficiency in spoken and written English and Chinese for content development and regular communication with English- and Chinese-speaking agents, prospective students and stakeholders.

Key Responsibilities

1.Agent Onboarding, Training & Engagement

• Coordinate the onboarding of appointed local and overseas education agents, including documentation, orientation and provision of approved recruitment materials.
• Develop and maintain onboarding guides, training presentations, programme information packs and frequently asked questions.
• Organise and conduct agent briefings and training on programme offerings, entry requirements, approved fees, application procedures and responsible recruitment practices.
• Work with Student Admin & Services and Academic Affairs to ensure training materials reflect current programmes, policies and procedures.
• Coordinate refresher training and communicate changes to programmes, intakes, admissions requirements and recruitment procedures.
• Manage day-to-day agent communications and respond to routine information requests.
• Gather agent feedback and coordinate with relevant departments to address operational enquiries and information gaps.
• Review agent-generated or distributed promotional content for consistency with approved institutional information.
• Maintain complete records of onboarding, training attendance, communications and follow-up actions.

2.Campaign, Recruitment Support & Marketing Compliance

• Coordinate student recruitment campaigns, promotional activities, information sessions and outreach programmes.
• Support institutional campaign coordination and local execution, including schedules, materials and event arrangements.
• Prepare marketing materials and communications for education fairs, agent briefings and recruitment events.
• Work with internal teams and external suppliers to deliver campaign materials within agreed timelines.
• Route prospective student enquiries to the relevant recruitment or admissions colleague for follow-up.
• Review marketing, advertising and recruitment materials for factual accuracy, completeness and alignment with applicable requirements before approval and publication.
• Verify that claims relating to programmes, university partners, accreditation, certification, graduate outcomes and employment prospects are supported and accurately presented.
• Maintain records of campaign materials, approvals and revisions for internal review and audit purposes.
• Keep abreast of PEI and EduTrust GD4 requirements relevant to agent communications and marketing activities.
• Escalate potentially inaccurate, misleading or non-compliant content before publication or distribution.

3.Marketing Communications & Website Content

• Develop, edit, translate and proofread institutional and programme-related content in English and Chinese.
• Prepare content and coordinate with the designated design team or external suppliers to produce brochures, advertisements, social media materials, presentations, banners and other recruitment materials.
• Maintain consistent institutional branding, messaging and presentation across digital and print channels.
• Manage content calendars, production schedules and publication deadlines.
• Prepare and review website copy, including programme descriptions, entry requirements, fees, intake information and admissions guidance.
• Coordinate approved website content updates with the team responsible for technical implementation.
• Conduct regular content reviews and coordinate the correction or removal of outdated or inaccurate information.
• Verify information with relevant departments and check published content against approved copy.
• Coordinate external designers, printers and other suppliers when required.
• Maintain version control, approval records and organised archives of website copy, marketing assets and published materials.

Requirements

• Diploma or Degree in Marketing, Communications, Business, Media, Public Relations, Education or a related discipline, or equivalent relevant experience.
• Relevant experience in marketing communications, content development, education-agent onboarding and training, or student recruitment support.
• Mandatory experience working in a Singapore Private Education Institution (PEI) and/or hands-on experience applying EduTrust Guidance Document 4 (GD4) requirements.
• Ability to understand and apply relevant requirements to agent training, marketing materials, recruitment communications and website content.
• Strong proficiency in spoken and written English and Chinese, as the role involves independently developing, editing, translating and proofreading content in both languages and communicating regularly with English- and Chinese-speaking stakeholders.
• Ability to prepare clear training materials and confidently conduct agent briefings and onboarding sessions.
• Strong writing, proofreading and content coordination skills, including the ability to prepare website copy and clear publication instructions.
• Strong attention to detail, with the ability to review materials for factual accuracy, consistency and potential compliance issues.
• Strong organisational, stakeholder-management and communication skills, with the ability to manage multiple activities and deadlines.
• Ability to follow institutional approval processes and escalate matters requiring management clarification.