Assistant Manager, Marketing Communications (Shopping Mall/ Town)

Responsibilities

• Plan and execute mall-wide promotional campaigns and shopper engagement activities to increase traffic and sales.
• Manage and grow the malls loyalty programme, including recruitment, engagement, and retention strategies.
• Design and implement exclusive loyalty rewards, promotions, and member events to encourage repeat visits.
• Coordinate seasonal activations, festive campaigns, and lifestyle events with tenants and partners.
• Oversee marketing and leasing of advertising panels and event spaces, ensuring compliance and maximising returns.
• Analyse campaign and loyalty data to measure effectiveness and recommend improvements.
• Build and maintain strong relationships with tenants, vendors, and agencies to deliver impactful campaigns.
• Manage budgets, reports, and administrative processes to ensure cost efficiency and timely delivery.

Requirements:

• Diploma or Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of relevant experience in retail marketing, promotions, or loyalty programme management.
• Strong project and stakeholder management skills with a proven track record of successful campaigns.
• Creative and data-driven, with the ability to turn shopper insights into effective marketing strategies.

Please submit your updated resume in Word format by using the Apply Now Button.
We regret that only shortlisted candidates will be notified.

Email resume to ken.ng@peopleprofilers.com

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore 049705.
Tel: 6950 9724

EA License Number: 02C4944
Registration Number: R1872398

Posting Personnel: Ng Jwee Ken

Ref: Y6V7R85V