Assistant Manager – Marketing Technology

Turn Youthville marketing engine into a well-oiled, AI-powered machine

About Youthville

Youthville isn't just a place to stay — it's a place to belong. We're building India's most loved youth hospitality brand: fully-managed, community-driven co-living and student housing spaces that turn strangers into friends and flats into homes. With a hospitality-first mindset, a fast-growing footprint, and an ambitious 10X growth journey ahead, Youthville is where young, energetic people come to build careers as vibrant as the communities we create.

Our Vision

To become India's most trusted and preferred youth hospitality brand — creating memorable living experiences and vibrant communities for students, professionals, and travellers across the country.

Our Mission

• Provide safe, comfortable, and community-driven accommodation experiences.

• Deliver exceptional hospitality with customer satisfaction at the core.

• Build long-term relationships with students, corporates, institutions, and travellers.

• Continuously innovate and expand while maintaining high service standards and operational excellence.

Role Overview

Behind every great marketing campaign is a system that makes it run without breaking — that's where you come in. As Assistant Manager – Marketing Technology, you'll own Youthville's CRM, automation workflows, and MarTech stack, making sure every lead is tracked, every campaign is measurable, and every tool in our AI-powered marketing ecosystem works together seamlessly. You'll be the technical backbone of our marketing team — part CRM expert, part data analyst, part automation architect.

Requirements

Key Responsibilities

CRM & Lead Management (Zoho CRM)

• Manage and optimize Zoho CRM for the complete lead lifecycle, from capture to conversion.

• Build and maintain automation workflows for lead nurturing, follow-ups, and sales handoff.

• Integrate marketing campaigns, landing pages, and forms with CRM systems.

• Maintain lead databases, reporting dashboards, and data hygiene.

• Analyze lead quality, conversion rates, and campaign effectiveness to improve funnel performance.

Marketing Technology & Automation

• Own and manage Youthville's MarTech stack, including CRM, automation tools, analytics platforms, and chatbots.

• Implement and manage marketing automation workflows across email, SMS, WhatsApp, and other channels.

• Evaluate, recommend, and help implement new AI-powered marketing tools and integrations.

• Support chatbot implementation and customer engagement automation.

• Troubleshoot technical issues across marketing platforms and coordinate with vendors and IT as needed.

Analytics & Reporting

• Track and report campaign performance, CPL, CAC, conversion rates, and marketing ROI.

• Build and maintain dashboards for real-time visibility into marketing and sales funnel performance.

• Provide data-driven insights to optimize campaigns, targeting, and budget allocation.

• Prepare periodic MIS reports for marketing leadership review.

Campaign & Digital Support

• Support execution of digital campaigns across SEO/SEM, social media, email, and paid channels from a technology and tracking standpoint.

• Coordinate with content, design, and performance marketing teams to ensure technology-driven, trackable campaign execution.

• Assist with AI-assisted content creation tools and campaign optimization initiatives.

Collaboration & Process Improvement

• Work closely with the Head of Growth & Marketing to build scalable, automated marketing processes.

• Train and support marketing team members on CRM and MarTech tool usage.

• Continuously identify opportunities to improve marketing technology infrastructure and workflows.

Digital & Performance Marketing

• Lead and optimize SEO & SEM, Google Ads and paid campaigns, social media marketing, content marketing, and email marketing.

• Run lead generation and performance marketing campaigns with strong analytics and conversion optimization.

Benefits

What You Bring

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.

• 3–5 years of experience in marketing technology, CRM management, or digital marketing operations.

• Hands-on experience with Zoho CRM or similar CRM/marketing automation platforms.

• Strong understanding of lead funnels, automation workflows, and campaign analytics.

• Familiarity with AI marketing tools, chatbots, and MarTech integrations.

• Strong analytical mindset with proficiency in dashboards and reporting tools.

• Excellent coordination and communication skills to work across marketing, sales, and tech teams.

• Comfortable working in a fast-paced startup environment.

Why You'll Love Working Here

• A real shot at owning outcomes, not just tasks — we hand you the wheel early.

• Attractive salary package plus performance incentives.

• Career growth at the speed of our expansion — we're growing fast, and so will you.

• An energetic, young, and supportive team that has each other's backs.

• Front-row exposure to startup culture, leadership decisions, and a brand being built in real time.

• A front-row seat to building Youthville's AI-powered marketing stack from the ground up.

• Work directly with marketing leadership on high-impact, technology-first initiatives.

Ready to Join the Youthville Story?

If this sounds like your kind of energy, we'd love to hear from you.

Send your CV to: hr@youthvillehostel.com

Contact: 8484093413

Website: