Assistant Manager Parts, Channel and Process Development
Description
Major Responsibilities
-Analyze market potential for different parts categories.
-Define parts purchasing targets and ensure achievement at category level, including Accessories and Merchandize & Lifestyle, with appropriate action guidelines.
-Prioritize strategic measures and align importer-level Aftersales sub-strategies, including parts logistics, sales, strategic pricing, channel development, and process development.
-Analyze and monitor importer parts KPIs and identify market conditions and opportunities.
-Establish market- and brand-appropriate pricing between BMW Group and importers while maintaining the agreed average gross profit.
-Ensure parts and accessory concepts support appropriate retention rates across vehicle-age segments.
-Ensure timely availability of marketing concepts for new and existing accessories and lifestyle products.
-Develop concepts and share best practices to improve local fourth-level parts business.
-Support importers in achieving Aftersales Business Plan targets.
-Maintain relationships with local officials regarding brand protection, deliver product training, and report infringement cases.
-Lead importer Aftersales Mystery Shopping content and drive successful program participation.
-Develop Aftersales processes and derive improvement measures from Mystery Shopping results, customer feedback, and other information sources.
-Provide on-site Aftersales support through importer visits to enhance processes.
Qualifications
-Experience in the automotive parts business; a Master’s degree in Business Administration or a comparable qualification is preferred.
-Expert knowledge of importer parts and marketing business.
-Expert knowledge of Aftersales processes and KPIs.
-Advanced knowledge of project management and marketing management.
-Fluent English; German and Mandarin are preferred.
-High degree of self-motivation.
-Strong communication and problem-solving skills.
-Advanced proficiency in Microsoft Office applications.
-Four to six years of marketing and management experience in a corporate environment.
-Four to six years of experience in automotive-industry parts and Aftersales organizations.
-Ability to work effectively in a multinational team.