Assistant Manager - Performance Marketing - Consumer Durables

Hiring: Assistant Manager - Performance Marketing

Experience: 2 - 4 years

Location: NCR

Employment Type: Full-time

About the Role:

We are looking for a data-driven Assistant Manager - Performance Marketing to help accelerate growth at our fast-growing brand. You will plan, execute, and optimize paid campaigns across Google and Meta, with a focus on generating qualified leads and driving sales. You will manage budgets, run structured tests, improve customer journeys, and collaborate with teams across the business.

Key Responsibilities:

- Plan, launch, manage, and optimize campaigns across Google Ads - including Search, Shopping, Performance Max, YouTube, and Display - and Meta Ads across Facebook and Instagram.

- Manage monthly and quarterly budgets, working toward CAC, CPL, and conversion-rate targets.

- Design and run A/B tests across creatives, audiences, landing pages, and bidding strategies.

- Partner with creative and design teams to develop effective ad copy, video, and static assets.

- Identify opportunities to improve landing pages, funnels, and checkout journeys to increase conversion and media efficiency.

- Build and maintain campaign dashboards; track performance and attribution using GA4, Google Tag Manager, and CRM data.

- Work with sales and call center teams to improve lead quality and lead-to-sale conversion.

- Monitor competitor activity and share relevant insights and growth opportunities.

Required Skills and Qualifications:

- Bachelor's degree; a degree from a Tier 1 college is preferred. An MBA in Marketing is a plus.

- 2 - 4 years of experience in performance marketing.

- Strong working knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.

- Understanding of funnel metrics, attribution models, and incrementality.

- Strong analytical skills and proficiency in Excel.

- Exposure to lead-generation and e-commerce sales funnels.

- Clear communication skills and the ability to work effectively with cross-functional teams.

- Strong academic record and a demonstrated commitment to excellence.

Good to Have:

- Experience in consumer durables, home appliances, or other high-consideration product categories.

- Familiarity with CRM and marketing automation tools.

- Experience with vernacular campaigns and regional audience targeting across India.