Assistant Manager - Performance Marketing & D2C Growth

About GoBoult

GoBoult (formerly Boult) is India's #1 rated audio brand and the fastest growing wearable brand, trusted by millions and recognized for market leadership and profitability in a highly competitive space.

We are now embarking on our boldest project yet - a complete rebrand - and are hiring brand leaders to define and drive GoBoult's new identity at scale.

What Sets Us Apart

- #1 Rated audio brand in India (CMR)

- Fastest growing wearable brand in India (IDC)

- ET Bootstrapped Champ Award Winner, Oct '24

- #2 Market share in audio & #3 in wearables/smartwatches (IDC)

- Only bootstrapped, profitable brand in India's Top 5 wearables

- 75%+ CAGR over 8 years, 800+ crore revenue

- Nearly 1M units sold monthly (1 unit sold every 3 seconds!)

- Disruptive campaigns that spark culture and set industry benchmarks

Key Responsibilities:

Performance Marketing & Acquisition:

- Plan, execute, and continually optimize paid campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, and Affiliate channels.

- Manage and track performance marketing budgets with a sharp focus on ROI, CAC, ROAS, LTV, and conversion funnel metrics.

- Liaise with creative and product teams to deliver impactful ad creatives and high-converting landing pages.

- Perform regular A/B testing, campaign scaling, and real-time optimization based on data insights.

D2C Growth & Ecommerce Management:

- Drive holistic growth for boultaudio.com and app: traffic, conversion rates, and revenue.

- Partner with design, tech, and product teams to enhance the user journey, AOV, cart-to purchase rates, and site performance.

- Own merchandising, product visibility, and on-site promotional strategy.

- Utilize CRM tools (email, SMS, push) to boost retention and repeat purchases using consumer data.

Analytics & Reporting:

- Develop and maintain marketing dashboards using tools such as Google Analytics (GA4), GTM, and Meta Business Manager.

- Monitor and report campaign KPIs (daily, weekly, monthly) with actionable recommendations for leadership.

- Extract insights from performance data to refine digital marketing and cross-functional strategies.

Team Leadership & Collaboration:

- Lead and mentor a team of performance marketers and analysts.

- Coordinate with external partners and agencies (when applicable) for campaign execution and alignment.

Who You Are:

- Highly data-driven and comfortable making decisions based on analytics.

- Thrive in fast-paced, high-growth environments with a strong execution mindset.

- Adapt quickly and manage multiple priorities efficiently.

- Have an eye for detail and the ability to balance strategic and operational thinking.

Qualifications:

- Previous experience with D2C-first brands (preferably in consumer electronics, lifestyle, or e-commerce).

- Expertise in performance marketing platforms (Google Ads, Meta Ads), analytics & optimization.

- Demonstrated ability to meet growth targets and manage significant marketing budgets.