Assistant Manager - Performance Marketing

<p class="TableHead" style="margin-left:0cm;"><b><span lang="en-gb" style="font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Key accountabilities, responsibilities, and measures</span></b></p><p><b></b></p><b></b> <table class="MsoTable15Plain1" border="1" cellspacing="0" cellpadding="0" style="background:rgb(242,242,242);border-width:medium;border-style:none;"> <tbody><tr> <td width="717" valign="top" style="width:538.1pt;border:solid #BFBFBF 1pt;padding:0cm 5.4pt 0cm 5.4pt;"> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Responsible for Analysing daily marketing campaigns and reporting KPIs</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Data & insights representation to stakeholders within & outside the team</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Creating data based recommendations for campaign managers to optimize campaigns</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Overview of Google Search Ads, FB Ads, DV360 Ads campaigns</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Should have good understanding of ad copy, creative, landing pages.</span></p><p></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="margin:0cm;line-height:normal;"><span lang="en-gb" style="font-family:'New MS London', sans-serif;background:#FFFF00;" xml:lang="en-gb"></span></p><p> </p> <p class="TableHead" style="margin-left:0cm;"><b><span lang="en-gb" style="font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Key relationships and stakeholders</span></b></p><p><b></b></p><b></b> <table class="MSStandardNavy" border="1" cellspacing="0" cellpadding="0" style="background:rgb(242,242,242);border-width:medium;border-style:none;"> <tbody><tr> <td width="717" valign="top" style="width:538.1pt;border:dotted 1pt;border-bottom:dotted #B2B2B2 1pt;padding:0cm 0cm 0cm 0cm;"> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Head - E-commerce</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">E-commerce Category Management, Site Operations and Product teams</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Marketing, Brand and Customer Retention teams</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Analytics, Technology and Finance teams</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Creative, media and performance marketing agencies</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Advertising platforms, affiliates and other external partners </span></p><p></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="margin:0cm;line-height:normal;"><span lang="en-gb" style="font-size:5pt;font-family:'New MS London', sans-serif;background:#FFFF00;" xml:lang="en-gb"></span></p><p> </p><b><span lang="en-gb" style="font-size:10pt;font-family:'New MS London', sans-serif;" xml:lang="en-gb"> </span></b> <p class="TableHead" style="margin-left:0cm;"><b><span lang="en-gb" style="font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Key skills </span></b></p><p><b></b></p><b></b> <table class="MSStandardNavy" border="1" cellspacing="0" cellpadding="0" style="background:rgb(242,242,242);border-width:medium;border-style:none;"> <tbody><tr> <td width="717" valign="top" style="width:538.1pt;border:dotted 1pt;border-bottom:dotted #B2B2B2 1pt;padding:0cm 0cm 0cm 0cm;"> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Hands-on experience on Google Analytics/Adobe Analytics.</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Strong analytical skills to interpret complex data including key performance indicators like ROAS , CTR and Conversion</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Attention to detail</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Data Driven Decision Making</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Solution Oriented</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Strong communication & follow through approach</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Strong working knowledge in Ms Excel</span><b><span lang="en-gb" xml:lang="en-gb"></span></b></p><p><b></b></p><b></b> </td> </tr> </tbody></table> <p class="MsoNormal"><b><span lang="en-gb" style="font-size:5pt;line-height:115%;font-family:'New MS London', sans-serif;background:#FFFF00;" xml:lang="en-gb"></span></b></p><p><b> </b></p><b></b> <p class="MsoNormal" style="margin:0cm;line-height:normal;"><b><span lang="en-gb" style="font-family:'New MS London', sans-serif;" xml:lang="en-gb">Qualifications and Experience</span></b></p><p><b></b></p><b></b> <p class="MsoNormal" style="margin:0cm;line-height:normal;"><b><span lang="en-gb" style="font-size:5pt;font-family:'New MS London', sans-serif;background:#FFFF00;" xml:lang="en-gb"></span></b></p><p><b> </b></p><b></b> <table class="MSStandardNavy" border="1" cellspacing="0" cellpadding="0" style="background:rgb(242,242,242);border-width:medium;border-style:none;"> <tbody><tr> <td width="717" valign="top" style="width:538.1pt;border:dotted 1pt;border-bottom:dotted #B2B2B2 1pt;padding:0cm 0cm 0cm 0cm;"> <p class="MsoNormal" style="margin-top:6pt;margin-right:5.65pt;margin-bottom:6pt;margin-left:5.65pt;"><b><span lang="en-gb" style="line-height:115%;font-family:'New MS London', sans-serif;" xml:lang="en-gb">Qualification:</span></b></p><p><b></b></p><b></b> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">MBA/ PGDM preferably in Marketing, Media, Digital Management.</span></p> <p class="MsoNormal" style="margin-top:6pt;margin-right:5.65pt;margin-bottom:6pt;margin-left:5.65pt;"><b><span lang="en-gb" style="line-height:115%;font-family:'New MS London', sans-serif;" xml:lang="en-gb">Experience:</span></b><span lang="en-gb" style="line-height:115%;font-family:'New MS London', sans-serif;" xml:lang="en-gb"></span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Minimum 03 Years of experience in Performance Marketing / Media</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Exposure to E-Commerce D2C channels</span></p><p></p> <p class="TableHead" style="margin-left:36pt;text-indent:-18pt;"><span lang="en-gb" style="font-size:9pt;font-family:Symbol;color:#4D4D4D;" xml:lang="en-gb">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" style="font-size:9pt;font-family:'New MS London', sans-serif;color:#4D4D4D;" xml:lang="en-gb">Experience in managing 3^rd party stakeholders & agencies is preferred</span></p> <p class="MsoNormal" style="margin-top:6pt;margin-right:5.65pt;margin-bottom:6pt;margin-left:5.65pt;"><b><span lang="en-gb" xml:lang="en-gb"> </span></b></p> </td> </tr> </tbody></table>