Assistant Manager - Performance Marketing

# Assistant Manager – Performance Marketing ## Company Overview Not specified ## Job Summary We’re looking for a **data-obsessed**, **results-oriented** Assistant Manager – Performance Marketing to scale our growth across ecommerce marketplaces. You will own the strategy, execution, and optimization of all paid initiatives on platforms like Amazon, Flipkart, Nykaa, Blinkit, and more. If **Return on Advertising Spend (ROAS)**, **Click-Through Rate (CTR)**, **Advertising Cost of Sales (ACoS)**, and **Cost Per Click (CPC)** excite you, this role has your name on it. ## Responsibilities - **Marketplace Ad Strategy & Execution** - Own and execute end-to-end paid media strategy for Amazon, Flipkart, Nykaa, and Q-Commerce. - Manage campaign structures including Sponsored Products, Sponsored Brands, Display Ads, and Demand-Side Platforms (DSP). - Plan, launch, monitor, and optimize ad campaigns to meet sales and efficiency goals (ROAS, TACoS, ACoS). - Build always-on as well as seasonal promotion calendars and budget allocations. - Plan and execute Google and Meta Ad campaigns in collaboration with the channel. - **Analytics & Optimization** - Regularly deep dive into campaign performance, keyword analysis, and category trends. - Run A/B tests on creative, copy, targeting, and bids to drive incremental efficiency. - Track and report daily/weekly performance metrics, insights, and improvement plans. - Collaborate with marketplace Key Account Managers (KAMs) for backend support and ad credits. - **Conversion & Listing Optimization** - Coordinate with content and design teams to continuously optimize product listings, A+ content, and brand stories. - Analyze share of voice, search rank, and page performance to refine listing strategy. - **Cross-Functional Collaboration** - Partner with category and brand teams to align objectives with campaign strategy. - Stay updated with platform-specific ad innovations and pilot new ad formats, tools, and beta programs. ## Qualifications - Minimum **5 years of hands-on experience** in performance marketing for marketplaces. - Proven track record of managing large-scale campaigns across **Amazon**, **Flipkart**, and **Nykaa**. - Strong **analytical** and **decision-making skills** with fluency in ecommerce, KPIs, and reporting tools. - Comfort working in a fast-paced **D2C** or ecommerce setup with high ownership and agility. ### Must Have Skills - Understanding of **Performance Marketing**, **Search/Listing Ads**, **Contextualized Ads**, **Display**, **Google Performance Max**, **Meta Cost Per Action Service (CPAS)**, and **Influencer marketing**. - **Data proficiency** – ability to analyze reports and make data-backed decisions. - Strong **communication skills**. ### Good to Have Skills - Prior experience working in the performance marketing team for an ecommerce company. - Proficiency in **Excel** – including pivots, **Power BI**, and automation. ## Experience - Minimum **5 years** in performance marketing, specifically focused on ecommerce marketplaces. ## Environment - Typical work setting will be in **Thane, Mumbai**. ## Salary Not specified ## Growth Opportunities Not specified ## Benefits Not specified