Assistant Manager - PR & Marcom

The Dawn Wellness Centre and Rehab is a residential behavioural health facility located in Chiang Mai that caters to a primarily international client base. We are looking for a highly motivated and hands-on PR & Marcomms professional to join our marketing team.

This person will report to the Head of Marketing and support the development and execution of PR and marcomms strategies and programs to meet the goals of the Marketing Department - in terms of branding and driving sales in key markets. This is a hands-on, execution-focused role suited to someone who wants to grow into a strategic PR and marcomms career.

Responsibilities

• Support the Head of Marketing in developing the yearly PR strategy to support the company’s marketing plan
• Help execute the PR strategy using a combination of PR tools including earned/traditional media, social media, KOLs, influencer marketing, sponsorships and events
  • Support day-to-day running of the in-house press office - handling media inquiries, drafting press materials, coordinating with case studies, organising media visits and executing outreach
  • Assist in coordinating and liaising with agencies in key markets
  • Compile monthly PR reports evaluating results based on KPIs
• Support brand consistency across all communication touch points, both online and offline - including coordinating the production of press releases, media kits, sales kits, brochures and other marketing collateral, as well as assisting with photoshoots and video production
• Support the planning, implementation and day-to-day management of The Dawn’s Alumni Program (a customer loyalty/retention program)
  • Compile monthly Alumni Program reports evaluating results based on KPIs
• Monitor relevant news, PR and social media trends, and flag opportunities or risks to optimise marcomms outcomes

Qualifications

The ideal candidate will have:

• a minimum of 2-3 years experience in PR and/or marcomms, ideally for “lifestyle products/services”

(agency experience a plus)

• fluency in English with excellent communication and writing skills as well as able to communicate in Thai
• experience or comfortable coordinating with external agencies as well as executing projects hands-on, in-house
• a creative, resourceful approach to problem-solving
• strong attention to detail
• the ability to manage multiple projects and work to deadlines
• a collaborative, team-player mindset