Assistant Manager Retail Marketing, adidas

Purpose & Overall Relevance for the Organization:

• Build Brand adidas as the best sports brand in Taiwan by:
• Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan
• Maximizing and following Retail marketing budget as set according to the marketing plan
• Developing creative materials and ideas to enhance the best brand presence

Key Responsibilities:

Planning

• Develop and recommend Retail Marketing plan for Sports Style (SS) in according to GTM strategy and goals
• Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting
• Identify how above-the-line communications can be adapted and implemented in-store
• Source Greater China Area (GCA)/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard
• Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions
• Yearly MWB plan development and rolling monthly forecast

Management

• Lead and coordinate SS Retail Marketing stakeholders to deliver best in class retail marketing tools
• Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives

Financial

• Manage SS Retail marketing MWB and monitor through monthly report and forecast
• Follow the finance procedures and non-trade policy

System and Processes

• Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through
• Implement quality control system for production of all materials
• Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure
• Work closely with Product, Brand Activation, Channel teams for ISC development
• Assumes responsibility for the production of any materials with adidas Originals logo
• Any ad-hoc duties as assigned by immediate supervisor or department head

KPI's:

• Traffic and conversion
• Sales, comp sales
• Market share in WHS
• NPS
• MWB Management

Key Relationships:

• Key interfaces (internal): Product, Brand Activation, VM, Retail Development, Channel Teams
• Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers
• GCA Retail Marketing Teams