Assistant Manager / Senior Executive, Marketing (EV, Automotive Industry)

About Us:

At BYD Singapore, we're driving the future of sustainable transportation with cutting-edge electric vehicles that combine advanced technology, stylish design, and unmatched performance. As a fast-growing company committed to reducing carbon footprints and revolutionizing the automotive industry, we’re looking for a dynamic Marketing Executive to join our team and help accelerate our brand’s growth.

Role Overview:

We are seeking a passionate and results-driven Assistant Manager/ Senior Executive, Marketing to develop and execute comprehensive marketing strategies that elevate our brand, drive customer engagement, and support our sales goals. This role requires a blend of strategic thinking and hands-on execution, with a strong emphasis on digital marketing, market research, and campaign management.

Roles & Responsibilities:

1. Day-to-Day Partner Management – Serve as the key operational contact for assigned BYD Lifestyle partners, managing enquiries, requests, promotional updates and ongoing relationship requirements.

2. Partnership Campaign Execution – Coordinate and execute partner campaigns, promotions, customer privileges and marketing activities across BYD/DENZA customer touchpoints.

3. Event & Activation Coordination – Support the planning and on-ground execution of partnership events, customer activations, launches and other collaborative marketing activities.

4. Contract & Renewal Coordination – Maintain partnership records and coordinate agreements, renewals, documentation and internal approval processes with Legal, Procurement and other relevant stakeholders.

5. Partner Deliverables Tracking – Monitor agreed deliverables and commitments from both BYD and partners, follow up on outstanding items and maintain an accurate partnership tracker.

6. Content, Reporting & Programme Administration – Coordinate partner information and promotional updates for the BYD Lifestyle landing page and other communication channels, while preparing regular performance reports, partner updates and programme documentation.

Job Requirements:

• Bachelor’s degree in marketing, Business Administration, Communications, or any related field.

• Minimums 3 - 5 years of experience in marketing, preferably within the automotive or technology sectors.

• Proven track record of developing and executing successful marketing campaigns.

• Strong understanding of digital marketing tools and techniques, including social media platforms, SEO/SEM, and analytics.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Creative thinking with strong problem-solving abilities and attention to detail.

• Passion for electric vehicles and sustainable technology is highly desirable.