Assistant Manager / Senior Specialist - Digital Commercial

Is this your next challenge in Digital Commercial team?

The challenge is to:

Business Support:

• Develop promotion and engagement plans while implementing key initiatives between yuu Rewards and financial service partners in a timely and accurate manner
• Collaborate with cross-functional teams to design and enhance the customer journey
• Provide account support to partners to drive and monitor the achievement of financial performance targets

Partnership Management:

• Manage strategic partnerships with relevant key stakeholders of key banking and insurance partners
• Manage ongoing governance and drive strategic discussion and alignment with partners
• Review on market intelligence to support new development opportunities

Marketing & CRM coordination:

• Lead the delivery of joint marketing and engagement initiatives with the partner to deliver towards the agreed roadmap
• Facilitate the execution of CRM and social media initiatives, working closely with creative and media agencies
• Design, implement and optimize trigger-based and automated CRM journeys to improve engagement, retention, cross-sell and conversion performance across

Partner programmes Insights:

• Work with Customer Insights Team to analyse trends and proactively identify opportunities from partner and internal data to enhance performance in the partnerships
• Support in delivery of insights, including post-campaign evaluations, and drive the execution of resulting action plans in key business areas, as well as developing actionable recommendations to improve campaign performance.

Do you have experience in Digital Commercial?

• University degree with at least 3 years’ experience in financial services industry, preferably in partnership, credit card or insurance marketing
• Proven experience in campaign planning, development and measurement
• Experience in loyalty programmes or client / partnerships management is preferred but not essential
• Strong business acumen, communication and interpersonal skills
• A proactive, self-motivated team player with excellence organizational skills
• Strong problem-solving skills with the ability to identify business opportunities and recommend practical, data-driven solutions
• Analytical mindset with the ability to interpret data, evaluate campaign performance and translate insights into actionable recommendations
• Proficient in PowerPoint, Excel and Word skills
• Excellent command of written and spoken English and Cantonese
• Candidates with less experience will be considered for the Senior Specialist level