Assistant Manager, Strategic Partnerships & Communications
INSTITUTE FOR HUMAN RESOURCE PROFESSIONALS LIMITED Assistant Manager, Strategic Partnerships & Communications
Description
About the role
The Assistant Manager, Strategic Partnerships & Communications plays a key role in strengthening IHRP's brand presence, expanding strategic partnerships, driving sponsorship revenue, and enhancing stakeholder engagement. The incumbent will develop and execute integrated communications initiatives, manage sponsorship and partnership portfolios, and build strong relationships with media, corporate partners, and ecosystem stakeholders to advance IHRP's mission and strategic objectives.
Key Responsibilities
Strategic Partnerships & Sponsorship Development
Identify, acquire, and cultivate sponsorship and partnership opportunities aligned with IHRP's strategic priorities.
Develop compelling sponsorship proposals, partnership packages, and value propositions.
Manage the end-to-end sponsorship lifecycle from prospecting and negotiation to implementation and renewal.
Serve as the primary point of contact for sponsors and strategic partners.
Maintain strong relationships with corporate sponsors, government agencies, industry associations, and ecosystem partners.
Track sponsorship pipeline, revenue targets, and partner engagement outcomes.
Brand & Corporate Communications
Develop and implement communication strategies that strengthen IHRP's brand and thought leadership positioning.
Create high-quality communication materials including:
Media releases
Speeches
Talking points
Articles
Newsletters
Corporate presentations
Event collateral
Digital communications
Ensure consistency of brand messaging across all communication channels.
Media & Public Relations
Develop and maintain relationships with media outlets and industry publications.
Coordinate media interviews, press events, and media engagement activities.
Monitor media coverage and prepare communications reports and insights.
Manage crisis communication support when required.
Content & Digital Engagement
Develop and manage content across IHRP's digital channels including website, social media, email marketing, and partner platforms.
Leverage digital tools, analytics, and AI-enabled content solutions to improve communication effectiveness and audience engagement.
Monitor campaign performance and recommend optimisation strategies.
Events & Stakeholder Engagement
Support and manage stakeholder-facing events, forums, roundtables, conferences, and sponsorship activities.
Coordinate sponsor visibility and fulfilment of sponsorship entitlements.
Work closely with internal stakeholders and external vendors to ensure successful event delivery.
Foster engagement with the HR community and strategic partners.
Data, Analytics & Reporting
Track communication, sponsorship, and partnership KPIs.
Prepare management reports and dashboards on campaign performance, media outcomes, sponsorship revenue, and stakeholder engagement.
Analyse data and market trends to identify opportunities for growth and continuous improvement.
Innovation & Continuous Improvement
Explore emerging trends in marketing, communications, AI, and partnership management.
Recommend innovative approaches to enhance brand awareness, partnership value, and stakeholder experience.
Contribute to departmental transformation and productivity initiatives.
Requirements
Education & Experience
Degree in Communications, Marketing, Business, Public Relations, or related disciplines.
Minimum 3-5 years of experience in communications, sponsorship management, partnership development, marketing, or related fields.
Experience working with corporate sponsors, industry partners, or public sector stakeholders is preferred.