Assistant Marketing and Communications Manager

Key Responsibilities

• Support the Marketing and Communications team in developing and executing marketing and communication plans for the subsidiaries.
• Content Marketing:Assist in creating and managing content for various mediums, including press releases, website copy, social media posts, newsletters, and e-DM.
• Assist in the preparation of marketing materials such as promotional leaflets, poster ads, etc., to effectively promote the products and services.
• Event and Exhibition management: Plan, coordinate, and execute company events, exhibitions, dinners and plant tours to showcase our brand and products/services. Ensure seamless coordination and successful execution of these activities.
• Media Interaction: Facilitate interviews with media representatives, prepare press releases, speeches, and factsheets. Build and maintain strong relationships with key media personnel to elevate the Cathay Cargo Terminal media presence.
• Social Listening: Monitor and analyse conversations and trends across online/offline platforms and forums related to our brand, industry, and competitors. Extract valuable insights to inform our communication strategies and identify potential areas for improvement.
• Print Collateral Development: Oversee the creation of print-related materials, including promotional gifts, supplements, and other marketing collateral. Ensure all materials align with the brand’s image and messaging.
• Media and KOL Networks: Cultivate and expand networks with media outlets and Key Opinion Leaders (KOLs) to increase the company's visibility and credibility. Collaborate with influencers and thought leaders to amplify our brand message.
• Communication Strategy Expertise: Apply expertise in the media industry and previous experience to enhance our communication strategies. Stay updated on industry trends and implement best practices in marketing and communications.
• Perform ad hoc duties or projects as assigned by the manager.
  
  

Requirements

• Degree holder in Business Administration, Marketing, Communications, Public Relations, Journalism or other related disciplines.
• Minimum of 5 years of related experience, with at least 2 years in supervisory roles.
• Strong marketing sense and commercial acumen.
• Candidates with experience in aviation, cargo terminal, ground handling have a definite advantage.
• Creative mindset with the ability to think strategically and contribute to the effective execution of communications campaigns.
• Attention to detail and commitment to produce high-quality work.
• Ability to work collaboratively in a cross-functional team environment.
• Passion for innovation, and an ability to generate ideas, analyse, strategize and put them into action.
• Existing connections with media / KOL networks is a plus.
• Self-motivated, detail-minded, result-oriented and well organized personality.
• Able to work under tight timelines and pressure.
• Excellent command of written and spoken English, Cantonese and Mandarin.
• Proficiency in MS Word, Excel, PowerPoint, Photoshop.