Assistant Marketing Manager (Digital & Growth)

Assistant Marketing Manager (Digital & Growth)

Singapore | Full-time | Onsite | Marketing

Direct EdTech Experience Required

About the role

Vertical Institute is a Singapore-based AI and technology training provider helping professionals and organisations build future-ready skills.

We are looking for an Assistant Marketing Manager (Digital & Growth) to join our growing marketing team. This is a hands-on role covering integrated campaigns, growth experimentation, learner acquisition, partnerships, EDM, WhatsApp automation, and marketing project management.

Direct EdTech experience is a mandatory requirement. We are specifically looking for candidates who have previously worked in marketing for an EdTech company, digital learning platform, online education provider, or technology-enabled learning business.

Candidates with only general digital marketing, traditional education, training, agency, SaaS, or other non-EdTech experience will not be considered.

What you'll do

Integrated Campaigns & Growth

• Plan and execute integrated B2C and B2B marketing campaigns from brief to completion.
• Manage the marketing calendar and ensure campaigns, events, content, and deliverables stay on track.
• Monitor campaign performance and translate data into actionable recommendations.
• Develop and run structured growth experiments across the acquisition and conversion funnel.
• Identify opportunities to improve lead generation, learner conversion, enrolment, and revenue.

Partnerships & Communications

• Support Public Relations and external communications across marketing campaigns.
• Identify and develop partnerships within the EdTech, education, technology, and corporate learning ecosystem.
• Manage partner relationships and turn opportunities into measurable activations.

Project Management

• Own marketing project timelines, deliverables, dependencies, and deadlines.
• Coordinate with Sales, Product/UX, agencies, influencers, event partners, and external vendors.
• Provide regular project updates and proactively flag risks.

EDM & Customer Nurturing

• Manage newsletters, lead-nurture sequences, event follow-ups, and course communications.
• Segment audiences based on B2B/B2C, learner profile, course interest, lead source, and lifecycle stage.
• Monitor open, click-through, and conversion rates and optimise campaigns accordingly.

WhatsApp Automation

• Manage WhatsApp Business API and automated customer communication flows.
• Build lead capture, appointment reminder, FAQ, and broadcast workflows.
• Route warm leads to the appropriate salesperson and optimise flows based on conversion data.

Reporting

• Maintain campaign and project dashboards.
• Report on lead volume, conversion, enrolment, and revenue performance.
• Identify underperforming campaigns and recommend corrective actions.

Requirements

Mandatory: Direct EdTech Industry Experience

• 4–6 years of marketing experience, including direct hands-on experience within an EdTech, digital learning, online education, or technology-enabled education company.
• Experience marketing digital learning products, online courses, learning platforms, or technology-enabled training programmes.
• Demonstrable experience with learner acquisition, lead generation, course enrolment, platform adoption, or revenue growth.
• Strong understanding of digital customer/learner acquisition and conversion funnels.
• Experience with integrated digital marketing campaigns and performance reporting.
• Strong analytical and commercial mindset.
• Excellent written and spoken English.
• Degree in Marketing, Communications, Business, Education, or a related discipline.

Nice to have

• Experience in Singapore's EdTech market.
• Experience with B2B corporate learning and B2C learner acquisition.
• Experience marketing AI, technology, professional upskilling, or digital skills products.
• CRM experience with Salesforce, HubSpot, Zoho, or similar.
• Experience with Zapier, Make, or other no-code automation tools.
• Familiarity with SkillsFuture or government-supported training programmes.

Why join Vertical Institute?

• Work directly with the Head of Marketing.
• Own a broad mix of growth, campaign, CRM, partnership, and customer engagement initiatives.
• Join a growing AI and technology training business operating in a high-demand market.
• Clear progression toward a Marketing Manager role.

About Vertical Institute

Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.

Apply now

If you have direct EdTech marketing experience and are ready to take ownership of integrated campaigns and growth initiatives, we would like to hear from you.