Assistant Marketing Manager

Key Responsibilities: -

Campaign & Commercial Marketing

• Plan and execute commercially driven marketing campaigns that support sales objectives across Samsonite group portfolio of brands.
• Translate brand campaigns into channel-specific activation plans that maximize visibility, consumer engagement and revenue.
• Develop compelling campaign mechanics, promotional initiatives and tactical marketing ideas that drive traffic, conversion and sell-through.
• Ensure campaigns are amplified across key customer touchpoints through strategic trade and commercial partners.

• Monitor campaign performance, evaluate effectiveness and recommend optimizations to maximize business impact and ROI.

Trade Marketing & Commercial Partnerships

• Develop and execute trade marketing initiatives with department stores, malls, ecommerce platforms and key commercial partners to maximize campaign reach and sales performance.
• Build strong relationships with trade partners to secure incremental marketing support, premium visibility and exclusive campaign opportunities.
• Collaborate with Sales, Ecommerce and Merchandising teams to develop channel-specific activation plans that support business objectives while respecting each channel's role.
• Identify and develop new commercial partnerships that strengthen brand presence, attract new consumers and generate incremental business opportunities.
• Proactively identify opportunities to amplify campaigns through partner marketing channels, events, sponsorships, roadshows, pop-ups and consumer activations.
• Negotiate value-added marketing support and co-investment opportunities with partners to maximize campaign exposure and return on investment.

Marketing Planning & Operations

• Develop and manage the annual marketing calendar, ensuring campaigns align with commercial priorities, product launches and key trading periods.
• Manage the A&P budget effectively to maximize marketing investment and business performance.
• Coordinate campaign execution across internal teams and external agencies to ensure timely and seamless delivery.
• Manage campaign assets, marketing collateral and GWP to support successful campaign execution.

Ideal Background: -

• Degree in Marketing, Business or related discipline.
• Minimum 4–6 years' experience in trade marketing, commercial marketing or partnership marketing, preferably within retail, FMCG or consumer brands.
• Strong experience working with department stores, malls, ecommerce platforms or other commercial partners.
• Commercially driven with a proven ability to develop campaigns that deliver measurable sales results.
• Strong negotiation, stakeholder management and relationship-building skills.
• Highly proactive, resourceful and comfortable identifying new opportunities to grow the business.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Analytical and results-oriented, with the ability to evaluate campaign performance and optimise marketing investments.
• Strong presentation and communication skills.
• Proficient in Microsoft PowerPoint, Excel and Word.