Assistant Marketing Manager / Senior Marketing Executive (Chinese Marketing)

About Crimson

Crimson Education is the world’s leading college admissions consulting firm, with over 1,740 Ivy League and 460 Oxbridge offers. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

Crimson Education is seeking a strategic, highly autonomous, and market-savvy Assistant Marketing Manager / Senior Marketing Executive to fully own and scale our growth marketing strategies targeting Mainland and Mandarin-speaking families residing in Hong Kong.

This is not a purely execution-based content role. You will be the end-to-end owner of Crimson's Chinese marketing vertical—responsible for everything from strategic macro-planning and campaign localized execution, to rigorous ROI evaluation and optimization. The ideal candidate possesses native-level insights into the current Mainland consumer climate, deep expertise in high-conversion Chinese social channels (WeChat, Xiaohongshu), and a proven track record of driving high-value lead generation independently.

What are the main responsibilities for this role?

• Strategic Planning & Ownership: Design and execute the overarching, end-to-end localized marketing strategy to build Crimson’s brand equity and drive premium lead generation within the HK-based Mandarin-speaking community.

• Social Media & Content Strategy: Own Crimson’s positioning on Chinese social platforms (primarily Xiaohongshu/RED and WeChat). Develop high-converting, localized content matrices and video marketing strategies that resonate with affluent Chinese parents.

• Performance Marketing & ROI Evaluation: Plan, launch, and manage paid ad budgets across Mainland channels (WeChat Ads, Xiaohongshu, Baidu). Track, analyze, and evaluate campaign performance metrics (KPIs, CAC, ROI), translating raw data into actionable growth strategies.

• High-Impact Event Management: Independently architect, promote, and execute end-to-end Mandarin-focused marketing events (high-end seminars, webinars, workshops, and expos) designed to convert high-net-worth prospects.

• KOL & Partnership Acquisition: Strategically identify, negotiate with, and manage relationships with top-tier publishers, parent bloggers, micro-influencers, and alumni to co-create high-engagement campaigns and livestreams.

What skills and experience are required?

• Experience: 3 to 5+ years of solid experience in digital marketing, content strategy, and event planning specifically tailored to Chinese/Mainland audiences. Experience in premium education, EdTech, or luxury/consulting sectors is a significant advantage.

• Market Insight: Native or near-native understanding of the Mainland consumer mindset, cultural nuances, and up-to-date social media algorithms/trends (WeChat, Xiaohongshu/RED).

• End-to-End Execution: Proven ability to work with extreme autonomy—handling projects single-handedly from initial concepts and copywriting through to final performance evaluation.

• Language Skills: Exceptional, persuasive copywriting skills in Simplified Chinese/Mandarin. Fluency in English is required for internal global collaboration. (Proficiency in Cantonese is a strong plus).

• Technical & Analytical Proficiency: Highly data-literate; comfortable evaluating marketing analytics tools. Proficiency with content/video creation and marketing integration software (e.g., Canva, Adobe Creative Suite, Premiere, Marketo).

• Visa Status: Must already possess a valid working visa in Hong Kong (e.g., IANG, TTPS, or Dependent Visa with working rights) requiring no immediate sponsorship.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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