Assistant Marketing Manager

The role

You will run a portfolio of client accounts end to end, owning the relationship, setting the content direction, and making sure what we promised actually ships. This is a hands-on management role, not an oversight one. You will be in the strategy meeting in the morning, on a client's floor with a camera crew at night, and in the reporting deck on Friday.

You will also be the person a Marketing Executive turns to when they are stuck, and the person the Director trusts to keep an account healthy without being asked.

What you will do

Client and account management

• Own the day-to-day relationship for a portfolio of retainer clients, acting as their primary point of contact

• Lead monthly and quarterly client meetings, presenting performance, insight, and forward strategy

• Translate client business objectives into content and campaign frameworks with defined, measurable goals

• Manage scope, timelines, and expectations, flagging scope creep early and negotiating it properly

• Prepare performance reports and After-Action Reviews that draw genuine conclusions, not just numbers

• Identify and pitch organic growth opportunities within existing accounts

Content and social

• Set the content direction and campaign calendar across Meta, TikTok, and other platforms as required

• Review and approve copy, creative, and posting schedules before they reach the client

• Guide trend adoption, judging which live trends genuinely fit a client's brand pillars and which do not

• Oversee community management standards and escalate sensitive interactions appropriately

• Brief and interpret paid media activity, working with the team to align organic and paid effort

Production coordination

• Brief photographers, videographers, editors, and designers with clarity

• Plan and resource shoots, including on-site coverage at client venues during peak periods

• Manage freelance bench allocation across concurrent projects, balancing cost against quality

• Oversee post-production flow so deliverables land on time and on brief

• Attend key shoots and events as the senior Whimsikal presence on the ground

Team

• Supervise and develop Marketing Executives and Interns through day-to-day guidance and structured feedback

• Contribute to hiring, onboarding, and capability building within the marketing team

What we are looking for

• At least 4 years of experience in marketing, social media, or account management, with a meaningful portion gained in an agency environment

• Demonstrated ownership of client relationships, including presenting to and negotiating with clients directly

• Strong command of organic social strategy across Meta and TikTok, with working knowledge of paid media

• Experience briefing and managing creative production, you can tell a good shoot brief from a vague one

• Sound judgement under time pressure, and the confidence to make a call and stand behind it

• Excellent written and spoken English

• Willingness to work evenings and weekends when client events require it, with time off in lieu

• Diploma or degree in Marketing, Communications, Media, Business, or a related field or equivalent practical experience

Advantageous

• Prior work with hospitality, F&B, or lifestyle brands

• Experience in events, sponsorship, hospitality, or on-site operations

• Familiarity with Meta Business Suite, Google Ads, and social analytics and reporting tools

• Basic hands-on capability in editing or design (Premiere Pro, CapCut, Canva, Adobe Creative Suite)

What you get

• Direct ownership of recognisable brands, with your work visible in the market

• A short line to the Director, decisions get made in a day, not quarters

• Genuine variety: one week a Michelin-starred restaurant, the next a music festival

• Support for relevant training and professional development

• Time off in lieu for event and weekend coverage