Assistant Product Manager
Posted Updated
Description
Key Responsibilities
Product Marketing & GTM
- Support end-to-end go-to-market (GTM) strategy and campaigns for cybersecurity solutions targeting enterprise customers.
- Plan and execute lead generation, run-rate programs and solution bundling initiatives to drive sales opportunities and conversion.
- Develop product positioning, marketing materials and sales enablement tools to support frontline sales teams.
- Track campaign effectiveness, leads, pipeline and marketing performance to continuously optimize GTM activities.
- Collaborate with Sales, Solutions Consulting and other business units to develop cross-LOB cybersecurity propositions.
Product & Vendor Management
- Support the management and development of the cybersecurity product and solution portfolio.
- Work closely with cybersecurity vendors and alliance partners on product development, joint GTM initiatives and business opportunities.
- Manage day-to-day vendor engagement, operational touchpoints and co-development activities.
- Monitor cybersecurity market trends, competitor offerings and customer needs to identify new product and business opportunities.
- Coordinate with internal teams and partners to launch and enhance cybersecurity solutions.
Requirements
- Degree in Business, Marketing, IT or related disciplines.
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2–3 years’ experience in product marketing, product management, vendor/channel management or enterprise technology solutions.
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Experience in cybersecurity, ICT, or enterprise solutions is an advantage.
- Good commercial sense with strong communication, presentation and stakeholder management skills.
- Able to translate technical solutions into clear customer value propositions.
- Proactive, analytical and comfortable working across Sales, Product, Marketing and external partners.
- Good command of written and spoken English and Chinese.