Assistant Product Marketing Manager / Product Marketing Specialist

REPORTS TO: Senior Product Marketing Manager

LOCATION: Korea, Seoul

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which Korea plays a critical role. We have taken over this market from our distributors, so that we can run them directly and drive strong growth, behind innovation and investments.

As we continue to grow, we are looking for a Assistant Product Marketing Manager (5+) /Product Marketing Specialist (2+) to join our team. This role will be based in Korea.

Here are some of the exciting things you will get to do:

1. Category Ownership & Business Management

• Own the Ninja Heated category with an end-to-end business mindset.

• Drive category growth through portfolio management, commercial performance tracking, and strategic recommendations.

• Identify opportunities to improve sales, market share, and profitability.

2. Product Launch & NPD Execution

• Lead the end-to-end execution of new product launches.

• Ensure commercial, operational, regulatory, and training readiness.

• Manage timelines, risks, and cross-functional deliverables to achieve successful product launches.

• Develop on-box and in-box collateral in alignment with global guidelines.

• Contribute to product training and the development of sales enablement tools, including product detail pages, demo guidelines, and training materials for Sales and Marketing teams.

• Lead the development, localization, and testing of recipes for Ninja products, and create recipe-led content that effectively communicates product benefits and usage occasions.

3. Category Strategy & Business Insights

• Analyze category performance, market dynamics, and commercial results to identify growth opportunities and business risks.

• Translate consumer, channel, and competitive insights into actionable products, portfolio, and go-to-market recommendations.

• Identify emerging trends, unmet consumer needs, and whitespace opportunities to support future innovation and category growth.

• Develop data-driven recommendations to improve category performance and market competitiveness.

• Advocate for local market requirements and consumer needs to influence product development and future innovation roadmaps.

4. Cross-Functional Leadership & Collaboration

• Collaborate effectively with Sales, Marketing, Demand Planning, Operations, Customer Service, and regional/global teams.

• Drive alignment, accountability, and execution across multiple stakeholders.

• Proactively resolve issues and effectively manage competing priorities.

5. Communication & Product Passion

• Communicate clearly and effectively in both Korean and English.

• Develop compelling product stories, claims, demonstrations, and training materials.

• Demonstrate a strong passion for consumer products, cooking, and innovation.

Required attributes & skills:

• Minimum 2~ 9 years of product, category, or product marketing experience; small domestic appliance, kitchen appliance experience or FMCG are preferred

• Proactive ways of working

• BA degree or equivalent

• Skill set to implement new products with focus on the user experience and technical aspects.

• Multi-function capacity and flexibility to deal with ambiguous situations.

• Hands-on product experience in kitchen appliances, particularly small kitchen appliances, is strongly preferred.

• A genuine passion for cooking, with the ability to translate cooking use cases into consumer-relevant product and content ideas, is preferred.

• An academic background in engineering, science, or another relevant technical discipline is preferred.

• Communication skills with excellent Korean, high level speaking / reading / writing capabilities in English. There will be intensive daily communication with Boston head office and APAC teams.

• Reports to Sr. Product Marketing Manager.

Your role in leading our success drivers & representing our unique mindset:

• Lead us to be “RARELY SATISFIED”

• Make things better each day; “PROGRESS OVER PERFECTION”

• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”

• Deliver something great; “WINNING IS A TEAM SPORT”

• Be clear and honest, “COMMUNICATING FOR IMPACT.”

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