Assistant Project Manager

Plan, develop, and implement innovative social media campaigns and advertising strategies, encompassing content creation, community management, and oversight of third-party pages and influencers, to achieve key business targets.

Collaborate closely with internal departments to formulate cost and budget plans and define business objectives; ensure timely, goal-aligned delivery of online campaigns and communication content; coordinate frontline workflows and backend support to deliver excellent customer experiences.

Manage and work closely with external service vendors to develop high-quality campaigns, advertisements, and social media communications, fully leveraging vendors’ resources, support, and creativity to maximize business opportunities and campaign results.

Support campaign operations with a strong understanding of the nature of different social media and digital platforms, ensuring seamless execution.

Play a key role in SEO efforts by assisting with keyword research, on-page optimization, link-building outreach, and performance reporting.

Proactively craft, refine, and schedule compelling content for dissemination across multiple platforms, including but not limited to Facebook, Instagram, Xiaohongshu, Douyin, and Google Display Network.

Analyze the performance of content strategies through detailed reports and monitor feedback from customers, influencers, and frontline staff to establish positive closed-loop management of online campaign execution, aiming to optimize organic reach, enhance engagement, and meet key performance indicators.

Participate in ad-hoc projects as required.

Bachelor’s degree or above in Marketing, Media, Advertising, or related fields;

At least 6 years of relevant experience in managing and leading online campaigns and advertisements, preferably in the mobile telecom industry.

Strong stress tolerance and self-motivation; excellent planning, organizational, and execution abilities; adaptable to fast-paced environments; innovative and detail-oriented; tactful and customer-focused, with a positive attitude and pleasant personality.

Familiar with localized social media operation strategies in both Mainland China and Hong Kong.

With strong communication and interpersonal skills in English, Cantonese and Putonghua.

Proficient in PC software and database analysis tools.