Assistant Project Manager - Online Advertising

Plan and implement innovative online advertising strategies, including content creation, community management, and oversight of third-party pages and influencers

Play a key role in SEO by supporting keyword research, on-page optimization, link-building outreach, and performance reporting

Dive into SEM by managing paid advertising campaigns (Search, Display), conducting keyword research, and tracking campaign performance

Proactively create, refine, and schedule compelling content for daily distribution across platforms such as Facebook, Instagram, Xiaohongshu, Douyin, and Google Display Network

Support campaign operations with a strong understanding of diverse social media and digital platforms, ensuring seamless execution

Utilize tools and collaborate with agencies to effectively monitor conversations and manage brand sentiment

Maintain the tone and visual identity of company accounts to ensure brand consistency and resonance.

Work closely with internal and external partners to deliver campaigns and content in a timely, goal-oriented manner

Analyze online advertising campaign performance through detailed reports, optimizing organic reach, engagement, and key performance indicators

Degree holder in Marketing, Advertising, Statistics, or a related discipline

Minimum of 6 years of relevant industry experience, preferably in mobile telecommunications

Strong stress tolerance and self-motivation; excellent planning, organizational, and execution abilities; adaptable to fast-paced environments; innovative, detail-oriented, tactful, and customer-focused, with a positive attitude and pleasant personality

Proficient in PC software and database analysis tools

Familiar with localized social media operation strategies across Mainland China and Hong Kong