Assistant Revenue and E-Commerce Manager

How does your working day look like

• Manage the availability of rooms against demand and maximize the property occupancy by applying yield management and e-commerce strategies to elevate the hotel business via direct and indirect channels to ensure optimal business mix driving RevPAR and Direct Digital goals through effective yielding and well-executed strategies and campaigns.
• Monitor reservations and revenue systems and ensure accurate and up-to-date availability rates and inventory across all channels.
• Develops Action Plans to reach daily / monthly / yearly KPIs.
• Completes all rooms forecasting to accurately project demand and pick up for groups and transient both short and long term.
• Maintains records pertaining to market segments transient pace numbers forecasts and other rooms data.
• Coordinate updates/stay restrictions or rate changes to reflect the hotel selling strategy in response to the market demand.
• Records competitive set pricing and yield strategies and completes analysis on the market and its opportunities based upon the competition and previous history.
• Makes sure rate leakages are handled and solved in a timely manner. Use Fornova system to resolve all the rate leakages for all connected partners.
• Develop and implement strategies to optimize room revenue and occupancy levels.
• Analyse market trends competitor pricing and demand patterns to make informed decisions in collaboration with Cluster Director of Revenue Management.
• Monitor and adjust room rates based on market conditions and demand fluctuations in collaboration with Cluster Director of Revenue Management.
• Makes sure rate plans are correctly indexed / loaded and distributed to all channels
• Utilize revenue management tools and systems to forecast demand and maximize revenue potential.
• Analyse data to identify trends opportunities and areas for improvement.
• Provide insights and recommendations to the management team based on analysis.
• Group rate evaluation of high demand exhibitions.
• Prepares the weekly RevMax meetings and ensures completion of slides by all allied departments.

In collaboration with appointed Agency and Regional E-Commerce Team:

• Measure/evaluates hotel performance SEO SEM and PPC Campaigns
• Continuously optimize content (across all languages) - Ensure efficient use of researched keywords and recommends data-driven amends
• Review and monitor the content and search engine ranking of competitors websites and react appropriately to maintain competitiveness.
• Review content across the hotel direct websites (25hours and ) and liaise with Marketing for required changes.
• Collaborate with Cendyn to ensure ROAS on Metasearch campaigns.
• Liaise with the web agency and corporate office for any website/IBE enhancements.

In collaboration with hotel marketing:

• Develop and implement eMarketing initiatives for the hotels key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
• Identify and develop joint e-commerce initiatives with qualified local regional and/or national partners/sites.
• Establish and implement the hotels annual advertising plan for electronic channels and assist with matters related to creative and media planning for PPC.
• Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
• Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader and collaborates with PR & Marketing closely.
• Review and regularly monitor the hotels primary competition set and maintain digital performance competitiveness

Website Analytics REV

• Analyse the website user behaviour site performance source of referrals etc.; and act accordingly.
• Analyse the website production (bookings) reports available from the website statistical package and/or from the hotels Opera property management system or any other such MIS tool.
• Provide monthly reports on website KPI to the hotels management team and the regional and corporate offices.
• Manage Sponsored Ads and Expedia Travel Ads to achieve Fair ROAs
• Drive Digital Direct goals set by Ennismore Regional and Corporate Office.

Qualifications :

Your personality counts more than your CV

• Bachelors degree in Hospitality Business Marketing Finance or related field

• 35 years of experience in hotel revenue management reservations or e-commerce

• Strong knowledge of PMS RMS CRS channel managers and OTAs

• Solid analytical and forecasting skills with understanding of pricing and yield strategies

• Familiarity with digital distribution website performance and online sales channels

• Excellent communication skills and ability to collaborate across departments

• Detail-oriented organized and able to work in a fast-paced environment

Additional Information :

Additional Information

Whats in it for you

• Get to know all the other 25hours hotels and stay ten nights a year for free as an employee!
• Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
• Benefit from great offers from our numerous cooperation partners
• Be part of our hilarious staff parties and much more...

Remote Work :

No

Employment Type :

Full-time

Key Skills
Digital Marketing,Marketing,Google Analytics,Growing Experience,Conversion Optimization,Google AdWords,Hybris,Magento,Account Management,SEO,E-Commerce,Analytics
Experience: years
Vacancy: 1