Technical/Functional skills Strong knowledge of Consumer Banking products, customer segments, and market dynamics. Expertise in marketing strategy development, campaign management, and go-to-market execution. Experience in digital marketing channels, including Google Ads, Meta, TikTok, CRM, and performance marketing. Strong understanding of digital marketing metrics and analytics (ROAS, CPA, CAC, conversion rate, customer acquisition, and engagement metrics). Experience in media planning, budget management, and marketing ROI optimization. Knowledge of content strategy, branding, and customer communication management across online and offline channels. Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously. Experience in vendor, agency, and marketing partner management. Proficiency in marketing reporting, dashboard development, and performance tracking. Understanding of banking regulations, compliance requirements, and governance standards related to marketing and communications.
Personal skills (Soft Competencies [Core/Leadership]) Results-oriented and customer-focused. Strong communication and presentation skills. Analytical thinking and problem-solving ability. Strong execution and attention to detail. Ability to manage multiple priorities in a fast-paced environment. Proactive, collaborative, and self-motivated.
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