Assistant Vice President for Enrollment Management

The mission of The University of Bridgeport is to promote academic excellence, personal responsibility, and commitment to service. Distinctive curricula in an international, culturally diverse supportive learning environment prepare graduates for life and leadership in an increasingly interconnected world.

Position Overview

The Assistant Vice President (AVP) for Enrollment Management is a senior hands-on leader responsible for driving enrollment growth across all student populations at the University of Bridgeport. Reporting directly to the Vice President for Enrollment Management, the AVP will own the full recruitment pipeline — from prospect to enrolled student — for undergraduate (freshman and transfer), graduate, and adult learner audiences. This role requires equal comfort in strategic planning and daily execution: building and managing a recruitment team, directing marketing-integrated outreach campaigns, and maintaining the data infrastructure that informs every enrollment decision. The ideal candidate thrives in a lean, high-accountability environment and brings a track record of moving enrollment numbers at a small or mid-size institution.

Primary Responsibilities

Recruitment & Pipeline Management

• Develop and execute comprehensive recruitment strategies for undergraduate (freshmen and transfer), graduate, and adult learner populations.

• Set enrollment goals by population segment, monitor pipeline progression, and adjust strategies in real time to hit targets.

• Build and maintain relationships with high schools, community colleges, community organizations, and employer partners to support pipeline development.

• Oversee the full student recruitment cycle: inquiry generation, application review, admission decision, and yield activities including campus visits and events.

• Personally engage prospective students and families as needed — this is a working leadership role.

Data, Technology & Reporting

• Serve as a primary power user of Slate CRM, ensuring clean data hygiene, well-configured workflows, and effective communication automation.

• Collaborate with the UB IT team in building and maintaining enrollment dashboards that provide real-time visibility into pipeline health, conversion rates, and funnel drop-off points.

• Translate data into actionable recommendations for the VP, President's Cabinet, and other institutional stakeholders.

• Partner with Institutional Research and IT to align enrollment data with broader university reporting systems.

• Track and report on key enrollment metrics weekly, including application volume, admits, deposits, and yield by population.

Marketing & Communications Integration

• Collaborate with the marketing team to develop audience-specific campaigns across digital, print, email, and social channels that drive inquiry and application volume.

• Direct or co-direct lead nurturing workflows in Slate, including drip communications, trigger-based outreach, and counselor follow-up sequences.

• Advise on purchased list strategy, digital advertising targeting, and SEO/SEM investments to expand the top of the funnel.

• Ensure recruitment messaging is compelling, accurate, and aligned with the University's brand positioning and program strengths.

• Evaluate marketing campaign performance and adjust spend and creative strategy based on results.

Team Leadership & Operations

• Directly supervise admissions counselors and enrollment staff, providing coaching, goal-setting, and performance management.

• Foster a high-performance team culture with clear accountability, consistent training, and a student-first orientation.

• Manage recruitment travel schedules, event planning, and territory assignments.

• Maintain operational efficiency across enrollment processes, identifying opportunities to streamline and automate wherever possible.

• Serve as acting VP for Enrollment Management in the VP's absence and contribute to division-wide strategic planning.