Assistant Vice President, GBM - Corporate Communications MY
Summary
Oversee corporate communications for a major bank, drafting press releases, managing media relations, and leading PR strategy for special projects under the Group CEO.
PR & Media Relations
- Support Vice President in implementing an integrated local and regional communications strategy for Group CEO and the CIMB Group.
- Develop, implement and manage effective communication plans (e.g., key messages and proof points) and media-related activities to support CIMB Group’s Businesses/Business Enablers (as stipulated by Director), in cooperation with them and their official partners.
- Draft, edit and prepare communication packs and/or press kits for CIMB Group (including press releases, key messages, FAQs, presentation decks etc).
- Manage communications with stakeholders for CIMB Group.
- Help manage issues and crisis communications for the Group.
- Ensure all media monitoring services vendor are fulfilled as specified in Service Level Agreement.
- Maintain good working relationship/ continually engage with the media
- Any other responsibilities/tasks as assigned by the Management from time to time.
Special Projects
- Support Vice President of GCC craft and implement the PR strategy for Special Projects, including pitching for interview and looking out for non-traditional opportunities to publicise CIMB’s products and services through its sponsored events.
- Work with Businesses/Business Enablers to develop key messages to support an effective PR and/or media engagement plan.
- Lead on 2 – 3 Special Projects per year as stipulated by Vice President.
- Managing media analysis reports as prepared by media monitoring agency
- Update selected department procedures (e.g. Group Crisis Communications Procedure) as required
Resource & Talent Management
- Train new staff, TCBians and interns on daily media monitoring and preparation of daily media report.
- Guide new staff on various aspects of media relations and media engagement.