Assistant Vice President, GCB CVMS - Customer Value Management & Segments MY
Posted Updated
Description
- To work cross functionally with various stakeholders to enhance existing or develop new customer value propositions
- Work with key product owners to bundle various products to cross sell or acquire the Aspiring Affluent, Youth & other segments of customers
- Propose & develop new initiatives to acquire new segment of customers and drive revenue growth of consumer banking
- Liaise with Decision Management to understand the portfolio and use the analytical insights as justification to support each proposal
- To work with Decision Management to identify customers with opportunity for cross selling and launch real time cross sell triggers to target the customers with various products/offers
- To drive awareness of new segment propositions, by communicating across all the applicable internal marketing assets and to ensure the sales team is well trained to pitch the proposition
- Conduct market research to keep track of competitors’ value propositions
- Work with research agency to conduct focus groups to test and gather feedback on new value propositions