Assistant Vice President - Marketing - Real Estate

Role Overview:

We are seeking an experienced and strategic Assistant Vice President - Marketing to lead the overall marketing function for a diversified real estate portfolio, including residential, commercial, township, and plotted developments. The role will focus on brand building, project positioning, launches, and 360 degree marketing execution - driving demand generation and strengthening market presence.

Key Responsibilities:

Marketing Strategy: Develop and execute integrated marketing strategies across multiple real estate projects.

360 Degree Campaigns: Lead ATL, BTL, OOH, PR, events, activations, and digital/performance marketing initiatives.

Brand Positioning: Drive brand communication, consistency, and visibility across all customer touchpoints.

Project Launches: Plan and execute launch events, pre-launch campaigns, inventory releases, and promotional activities.

Agency Coordination: Manage creative, media, PR, and digital agencies for collaterals, campaigns, and project communication.

Event Management: Organize project launches, CP meets, possession ceremonies, exhibitions, and customer engagement events.

Digital Marketing: Oversee SEO, SEM, Google Ads, Meta campaigns, remarketing, and performance marketing platforms.

Market Intelligence: Track trends, customer insights, and competitor movements to refine positioning and strategy.

Budget Management: Own marketing budgets, optimize spends, and monitor ROI metrics (CPL, CPQL, cost per booking).

Team Leadership: Build and lead a high-performing marketing team with clear KPIs and review mechanisms.

Candidate Requirements:

- MBA/PGDM in Marketing preferred; Graduate/Postgraduate in Marketing, Mass Communication, or Business Administration.

- 20+ years of experience in real estate marketing with proven expertise in project launches, brand building, and integrated campaigns.

- Strong knowledge of Pune real estate markets and customer segments.

- Experience managing large marketing budgets and multiple external agencies.

- Excellent leadership, communication, and stakeholder management skills.

Key Skills:

- Real Estate Marketing & Project Positioning

- 360 Degree Marketing Campaigns (ATL/BTL/OOH/PR/Digital)

- Event & Activation Management

- Agency Coordination & Vendor Management

- Digital & Performance Marketing (SEO/SEM/Google/Meta)

- Brand Strategy & Communication

- Market Intelligence & Customer Insights

- Budget & ROI Management