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Special Skills/Attributes
(required to perform the job effectively) |
- Should understand the current industry trends and must possess good negotiation skills
- Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively
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Key Responsibilities
(List of major responsibilities that you have, to achieve the key objectives) |
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Lead end-to-end marketing for a premium residential tower launching shortly
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Drive the entire marketing cycle from launch to sales closure
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Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design
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Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects
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Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues
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Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
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Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
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Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
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Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing
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Strategize in terms of marketing strategy and positioning for the residential project.
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Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.
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Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.
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As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.
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Develop marketing strategy for digital medium including creation of websites.
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National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.
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Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist
Search Engine Optimization (SEO)
Implementing Of on Page Elements like the below:
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Optimizing footer links
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Meta tags changes
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Heading tags changes
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Images optimization
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Checking the broken links & verification
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Site map creations
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Optimizing the content
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Maintaining of minimum keyword density in each page
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Improving internal linking structure
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Execution & monitoring of the entire on page
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off page optimization activities as per the defined internal processes.
Search Engine Marketing (SEM) Creation of campaign & implementing the below
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Campaign creation & optimization in Google AdWords & Microsoft ad centre
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Creation of ads
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Improving the quality score
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Keywords research
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Ad group optimization
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Targeting in your specified locations
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Managing of MCC Accounts to clients
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Changes & improvements done as per the requirements
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Web Analytics: Generating analytic basic & advanced reports as per the requirements like:
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Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools
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Generating basic & custom reports as per the requirements
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Analysing the goals of the website
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Analysing & overview of traffic sources
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