Assistant Vice President Product Marketing

You will manage the full product marketing lifecycle for Global Transaction Services in Singapore. You will translate complex financial products into client-friendly content, develop marketing collateral, execute paid media campaigns, manage client communications, organise events, strengthen brand visibility, and optimise SEO SEM and GEO strategies.

Responsibilities

• Manage end-to-end product marketing for Global Transaction Services offerings.
• Translate complex financial products into clear client-facing content.
• Develop thought leadership articles, case studies, videos, banners, webpages, and sales materials.
• Plan and execute integrated paid media campaigns.
• Manage campaign budgets and optimise advertising performance.
• Develop client communication strategies and calendars.
• Plan and execute events, webinars, and industry collaborations.
• Enhance brand visibility and reputation through marketing initiatives.
• Implement and optimise SEO, SEM, and GEO strategies.
• Analyse market, campaign, and search performance data.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-8 years of B2B product marketing experience, preferably in financial services or banking.
• Experience with corporate or institutional clients and Global Transaction Services.
• Knowledge of cross-border payments, cash management, trade and supply chain finance, securities, or fiduciary services.
• Understanding of Digital Assets and the Future of Payments.
• Experience creating content from complex information.
• Experience with paid and owned digital marketing channels.
• Hands-on experience with SEO, SEM, and GEO strategies and tools.
• Experience managing events, industry partnerships, and awards activation.
• Excellent written, verbal, interpersonal, and presentation skills.
• Strong analytical and collaboration skills.