Assoc. Director, Marketing Analytics

About Us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: finding a cure for Parkinson’s disease (PD) in our lifetime. The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research worldwide, having funded more than $1 billion in research projects in academic and industry labs worldwide.

We exist to put ourselves out of business, so we deliberately hold no endowment but instead spend what we raise quickly and efficiently; 88 cents of every dollar spent goes directly to research programs. Core to our philosophy is how we think of our capital and its risk profile relative to other stakeholders in the drug development pipeline. We work aggressively to de- risk various treatment ideas and tools in the hopes of building a robust pipeline of new treatments for patients. Today, the Foundation has about 150 full-time employees.

Job Summary:

The Associate Director, Marketing Analytics, will report to the Director, Marketing Technology & Analytics, and be responsible for managing end-to-end reporting, vendor relationships and analytics platforms supporting broad marketing efforts and efficacy in driving programmatic and fundraising results. This role will work closely across Foundation’s programmatic teams to provide business intelligence support and advance the foundation’s ability to execute data-driven marketing campaigns through continuously improving understanding of audience behavior and response. Additionally, the AD will take ownership of the data pipeline and be responsible for managing the integration between the BI systems and Salesforce and implementing data process improvements across marketing and Foundation stakeholder teams.

Responsibilities:

• Partner in real-time with the Marketing team to identify and scale channel strategies by scoping and analyzing channel/campaign performance, audience behavior and funnel reports
• Partner across the Foundation’s programmatic teams to 1) develop and maintain detailed reports integrating channel, audience and engagement insights , and 2) develop iterative testing framework to optimize Marketing-led efforts in support of cross-org objectives
• Partner with colleagues across the Marketing team to advance shared initiatives related to email automation, UX testing and attribution modeling
• Develop and maintain ETL processes on Domo and AWS to produce detailed dashboards, reports and analyses in response to business questions from multiple stakeholder groups
• Work cross functionally with stakeholders to gather requirements, develop KPIs and manage timelines. Translate KPIs into technical requirements and partner with technical teams to drive implementation and testing
• Own the full data pipeline to ensure data quality and integrity, and work with internal teams to automate diagnosis and fixing of data errors
• Manage relevant agency and vendor relationships, organizational licenses and budget (Domo, Adobe Analytics, various consultants)
• Support occasional business and marketing analysis for senior leadership and Board reviews

Requirements:

• 5 years professional experience in related field (e.g., Data Science, Analytics, Business Intelligence, Consulting) with measurable success and achievement
• B.S. or M.S. degree in related field (e.g., Statistics, Analytics, Economics, Marketing)
• Experience with BI tools such as Domo (highly preferred), Tableau or Power BI
• Fluent in Excel, SQL; proficiency in R and other scripting languages (e.g., Python), a plus.
• Experience with data integrations and ETL processing related projects
• Working knowledge of Salesforce and/or other CRM tool
• Working knowledge of web analytics tools such as Adobe Analytics (highly preferred) or Google Analytics
• Experience in growth analytics, including attribution and funnel analysis
  Proven commitment to data hygiene, project management and customer service
• Working knowledge of human-centered design and empathy
• Excellent written and verbal communication skills with ability to explain complex topics to both experts and novices
• Strong organizational skills; keen multi-tasker able to support diverse teams
• Excellent attention to detail and accuracy

The Michael J. Fox Foundation strongly encourages applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology and age.