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SEGA OF AMERICA INC

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Associate Brand Manager, ATLUS Transmedia

Open 33d

Hybrid Work Model

#LI-hybrid

Job Summary:
Reporting to the Sr. Director of Brand Marketing (ATLUS Transmedia), this role serves as a key contributor within the brand marketing function, acting as a primary liaison between SEGA of America’s marketing teams and global business & IP teams. This position will be responsible for driving core brand initiatives defined by the Sr. Brand Director while supporting the development of brand plans and assets across multiple channels including consumer products, games, animated content, events, music, and emerging opportunities.

This role partners closely with the Brand, Licensing, Games Publishing, Partnerships, EMEA and ATLUS IP teams to ensure alignment of brand strategies with business goals and to help support the growth of ATLUS IP.

This role requires experience in brand management, consumer marketing and licensing, with demonstrated experience in global campaign and creative strategy development, and cross-functional coordination. This role will operate as an ambassador for both internal and external stakeholders, including Tokyo-based ATLUS teams.

Duties and Responsibilities:

  • Contribute to the development of brand marketing strategies across ATLUS IP, supporting lifecycle planning and execution with a focus on Western markets (Americas & EMEA).

  • Support budget management and ensure business plan goals are achieved while maximizing global campaign effectiveness.

  • Partner closely with cross-functional teams to ensure marketing, licensing, game and partner marketing executions are integrated and aligned with the project’s strategic goals.

  • Drive marketing campaigns including creative development and strategy, asset production, digital content, channel, promotions, and licensing partnership opportunities.

  • Serve as the primary point of contact for Brand marketing execution to support the overall brand, coordinating across various stakeholders and ensuring workback schedules and deadlines are aligned and met.

  • Act as a liaison between Brand Marketing and key internal functions including Legal, Creative Services, CRM, Web, PR, and Community.

  • Support marketing-focused licensing partnerships, including managing internal and partner communications.

  • Support operational aspects of brand marketing including all marketing approvals, legal contract coordination, and invoice processing.

  • Manage brand marketing resources, including promotional merchandise that can be used for giveaways, to support marketing campaign needs.

  • Provide regular updates to brand marketing, product marketing, and licensing teams across all regions.

  • Assist in various consumer research and business data analysis projects to inform recommendations for marketing strategies & franchise planning.

  • Provide full support for marketing events as needed.

  • Manage creative agencies, event agencies, and promotional partner onboarding and communication for brand marketing plans.

  • Champion and evolve the voice of the ATLUS brands for both core audiences and new fan segments.

  • Other responsibilities are performed as assigned or needed.

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