Associate Brand Manager

Responsibilities:

• Plan, manage, and execute integrated brand campaigns from concept to launch.
• Coordinate with internal stakeholders, business teams, and creative partners to ensure seamless campaign delivery.
• Develop, implement, and maintain brand guidelines across all platforms and communication channels.
• Ensure consistency in visual identity, messaging, and customer experience across marketing collateral.
• Monitor campaign performance and derive actionable insights through data analysis and hypothesis-driven testing.
• Collaborate with design and content teams to create impactful brand assets and campaigns.
• Manage external agencies and vendors, including negotiations, onboarding, and performance tracking.
• Drive brand initiatives that enhance awareness, engagement, and customer trust.
• Track market trends, competitor activities, and consumer behavior to identify opportunities for brand growth.

Requirements:

• 3-4 years of experience in Brand Management, Marketing, or a related function.
• Proven experience managing campaigns and coordinating with multiple stakeholders.
• Strong understanding of brand building, storytelling, and consumer communication.
• Excellent project management and organizational skills.
• Strong eye for design, aesthetics, and brand consistency.
• Analytical mindset with the ability to derive insights from campaign performance data.
• Excellent communication, stakeholder management, and negotiation skills.
• Ability to work in a fast-paced startup environment with high ownership.

Preferred Qualifications:

• Experience working with startups, consumer internet, real estate, fintech, or high-growth brands.
• Familiarity with digital marketing, performance campaigns, and content marketing.
• Experience managing agencies, production partners, and marketing vendors.