Associate - Brand Marketing & Communications

I. BASIC PURPOSE / JOB BRIEF:

The Associate – Brand & Marketing Communications will support the Brand & Marketing team in executing strategic marketing communications that enhance brand awareness and drive revenue across the resort’s diverse offerings. Reporting to the Senior Manager, this role emphasizes collaboration with various Business Units (BUs) and the Corporate Marketing & Communications (CMC) functional team. The Associate will ensure that brand initiatives are aligned with business goals at the same time providing administrative support to ensure timely and effective execution.

II. MAJOR RESPONSIBILITIES AND DUTIES:

Marketing Program Management:

• Collaborate with Corporate Marketing & Communications and BUs to develop and implement marketing communications that meet business objectives and key performance indicators (KPIs) such as social media engagement and reach.
• Coordinate with BUs to strategize on achieving specific marketing targets and business goals.
• Ensure timely and precise distribution of promotional and event-related content.
• Utilize the ClickUp system to organize project creative briefs, ensuring alignment across teams.

Brand Amplification:

• Partner with CMC functional teams and BUs to strengthen brand awareness, establishing a competitive edge against leading entities within the local integrated resort sector.

III. JOB SPECIFICATIONS:

Educational Requirement:

• Bachelor’s degree in marketing, advertising, communications, or business-related fields.

Experience Requirement:

• At least 1-2 years of experience in brand marketing & Communications, ideally within integrated resorts, hospitality, or related sectors.
• Fresh graduates with relevant academic background, internship experience, or strong interest in brand marketing and communications are also welcome to apply.
• Demonstrated ability to manage marketing campaigns, coordinate across teams, and contribute to strategic initiatives.

Interview Competencies