Associate Category Manager-AF

We are looking for a creative, data-driven and execution-oriented Associate Category Manager to own the end-to-
end app shopping experience for our B2B Apparel & Fashion business — menswear, womenswear, kidswear,
ethnic wear, fabrics and accessories.
You will own how business buyers (retailers, boutique owners, wholesalers and regional distributors) discover,
evaluate and purchase apparel on the Solv app. You will design category journeys, run trade schemes and
cashbacks, optimise visual presentation and drive category GMV, order frequency and buyer retention.
JOB DESCRIPTION
Key Responsibilities:
1. Apparel Category App Merchandising
● Own the app storefront, navigation taxonomy, sub-category trees and product display hierarchy for the
Apparel portfolio.
● Design category landing pages, seasonal trend stores, curated bulk-buying collections (Festival Specials,
New Season Launches, Wedding Collections) and brand store takeovers.
● Optimise PDPs for B2B buyers — clear size curves, fabric specs, colour variants, MOQs, pack sizes and
tiered pricing.
● Improve search relevance and discovery using apparel keywords, attributes (material, pattern, fit,
occasion) and trending filters.
2. Offers, Cashbacks & Trade Promotions
● Plan and execute category-level offers, cashbacks, tiered bulk discounts and clearance schemes with the
Head of App Merchandising.
● Configure in-app cashback triggers, volume rebates and bundle offers to grow basket size and repeat
orders.
● Track offer usage, redemption rates and post-discount margin health to ensure strong ROI.
3. Campaigns & Merchandising Calendar
● Own the Apparel trade calendar aligned to fashion cycles, regional festivals, buying seasons (Diwali, Eid,
SS/AW) and trade expos.
● Launch daily/weekly merchandising themes, flash sales, liquidation banners and top-supplier spotlights.
● Work with CRM and Performance Marketing on push notifications, WhatsApp campaigns and deep links
to active offers.
4. Data Analytics & Funnel Optimisation
● Track category Conversion Rate, Add-to-Cart, Search-to-Buy, AOV and return/rejection rates.
● Run funnel analysis and journey audits to remove friction in browsing, sizing and ordering.
● Run A/B tests on banners, badges (Best Seller, High Margin, Fast Delivery), pricing layouts and
recommendation widgets.
5. Cross-Functional Collaboration
● Work with the Apparel Sourcing team to align app visibility with inventory depth, high-margin lines, new
suppliers and exclusive launches.

● Partner with Product and UI/UX to improve apparel-specific features — multi-angle images, video cards,
fabric zoom and swatch requests.
Signs of a fit:
● 4–7 years in app/web merchandising, digital trading or e-commerce category operations, with 3+ years in
Apparel/Fashion.
● Strong understanding of apparel attributes, sizing structures, fabrics, seasonal buying cycles and B2B
wholesale dynamics.
● Hands-on experience executing campaign offers, cashback mechanics, coupon codes and bulk-buy
discounts on mobile platforms.
● Comfortable with app analytics tools (Amplitude, Mixpanel, Google Analytics, CleverTap) and Excel/BI
tools (Tableau, Power BI).
● High aesthetic standard for visual merchandising with strong operational rigour and attention to detail.
● B2B e-commerce or wholesale marketplace experience is a strong plus.
How success will be measured:
● Apparel category app GMV and revenue growth
● Category Conversion Rate and Add-to-Cart rate
● AOV and Units Per Order (UPO)
● Offer / cashback campaign ROI and margin health
● Repeat buyer rate and order frequency
● Search conversion and banner CTR
Why You Should Apply
● Own how lakhs of retailers and MSME buyers discover and buy on the Solv app — your work shows up in
GMV every single day.
● Work at the intersection of category, product, marketing and data, with real budget and real ownership.
● Test, learn and iterate fast — ideas go from whiteboard to live app in days, not quarters.
● Build B2B merchandising playbooks for Bharat that very few teams in India get to build.
● Grow with a lean, high-ownership team backed by some of the smartest people in Indian e-commerce.