Associate – Digital Marketing & Communication

Job Summary

The Associate, Digital Marketing & Communications, is responsible for AFC’s digital presence and serves as the digital centre of excellence within the Corporate Communications & Marketing function. The role manages the Corporation’s website, intranet, social media and emerging digital channels; produces multimedia content and digital storytelling; plans and executes digital, paid and email campaigns; and tracks performance to grow and deepen audience engagement. The role also brings digital innovation including AI-enabled tools and automation to the team and provides digital content and coverage in support of media relations, events and internal communications, ensuring AFC’s digital presence is compelling, consistent and aligned with its strategic objectives across African and global markets.

Key Responsibilities

Digital Communications

• Develop and implement digital communications strategies.
  
• Manage social media channels.
  
• Manage website, intranet and email campaigns.
  
• Analyse and report on digital performance.
  
• Ensure website content is current and aligned with AFC branding.
  

Digital Content & Campaigns

• Develop and execute digital content strategies.
  
• Plan and monitor campaigns promoting AFC initiatives and thought leadership.
  
• Create articles, videos, infographics and social media content.
  
• Develop narratives around AFC's mission, impact and sustainability initiatives.
  

Multimedia & Storytelling

• Produce videos, animations, podcasts and interactive graphics.
  
• Repurpose content across multiple platforms.
  

Analytics & Audience Growth

• Monitor website traffic, social engagement and audience growth.
  
• Prepare analytics reports and optimise digital strategies.
  

Media Relations, Events & Internal Communications

• Draft press releases and media materials.
  
• Support AFC flagship events through digital coverage and content.
  
• Create intranet, newsletter and leadership communication content.
  
• Support crisis communications initiatives.
  

Agency & Partner Management

• Coordinate with creative agencies and digital marketing firms.
  
• Manage digital vendors and partners.
  
• Build partnerships with digital platforms, influencers and content creators
  

Digital Strategy & Platform Management

• Develop and implement AFC’s digital communications strategy to strengthen the Corporation’s online presence and support its strategic priorities, including thought leadership, stakeholder engagement and brand visibility.
  
• Manage and maintain AFC’s digital platforms; the corporate website, intranet and social media channels ensuring content is timely, accurate, search-optimized and aligned to AFC’s key messaging.
  
• Maintain a forward content calendar that coordinates digital activity with the Corporation’s wider communications, marketing and events program.
  

Content & Multimedia Production

• Create and curate engaging digital content — including social media posts, articles, infographics, videos and multimedia storytelling — that showcases AFC’s projects, partnerships and impact.
  
• Produce high-quality multimedia content, including video, motion graphics, photography, podcasts and interactive graphics, in line with AFC’s visual identity and brand guidelines.
  
• Craft accessible, compelling narratives that articulate AFC’s mission, investment impact and sustainability initiatives for diverse audiences.
  

Requirements

Minimum Qualifications

• Bachelor’s degree in communications, Public Relations, Marketing, Journalism, Digital Media or a related field.
  
• A minimum of 6–8 years’ experience in digital communications, digital marketing or related roles, preferably within the finance, infrastructure, development or related sectors.
  
• Professional certifications in digital marketing, content creation, analytics or public relations are advantageous.
  
• Excellent written and spoken English; proficiency in French or other languages relevant to AFC’s markets is an advantage.
  

• Expertise in digital marketing and analytics tools, including web analytics, SEO and social media management platforms.
  
• Strong writing and editing skills, with the ability to craft impactful content for a range of digital media.
  
• Proficiency in website and content management systems, and design and multimedia software (e.g. Adobe Creative Suite or equivalent).
  
• Working knowledge of video, motion graphics and photography production for digital channels.
  
• Familiarity with AI-enabled content and productivity tools, and an interest in applying them to communications.
  
• Digital marketing
  
• Social media management
  
• Content marketing
  
• Multimedia production
  
• Website management
  
• Google Analytics
  
• SEO
  
• CMS platforms
  
• HTML
  
• Adobe Creative Suite
  
• Digital storytelling
  
• Campaign management
  
• Writing and editing
  
• Media relations
  
• Internal communications
  
• Analytics and reporting
  
• Vendor management
  

Competencies

• Creativity and innovation
  
• Strong collaboration skills
  
• Results orientation
  
• Excellent organisational skills
  
• Proactive problem-solving
  
• Ability to work in fast-paced environments
  
• Understanding of sustainability and the African infrastructure landscape
  

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Benefits

Benefits

• Competitive base salary and benefits package
  
• International exposure and regular travel opportunities (typically one to two trips per quarter)
  
• Opportunity to represent AFC at regional and international events
  
• Exposure to senior investors, government stakeholders and business leaders
  
• Opportunity to work on transformational infrastructure, industrial and technology projects across Africa
  
• Collaborative, high-performing and internationally visible team environment
  
• Significant ownership and career development opportunities within one of Africa's leading development finance institutions