Associate Digital Merchandiser

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Associate Digital Merchandiser is responsible for executing and optimizing category-level digital experiences to support overall ecommerce strategy. This role partners cross-functionally to deliver compelling site presentations, leverage data-driven insights, and enhance the customer journey to drive conversion and sales performance.

Responsibilities

• Execute and maintain category pages, ensuring accurate, engaging, and brand-aligned digital storytelling
• Optimize onsite merchandising strategies, including product assortment, placement, and navigation
• Analyze ecommerce performance metrics (traffic, conversion, sales, and customer behavior) to identify trends and opportunities
• Support seasonal launches, promotional campaigns, and key business initiatives across digital channels
• Collaborate with Marketing, Planning, and Creative teams to align site content with broader business goals
• Monitor site performance and recommend enhancements to improve the customer experience and conversion rates
• Assist in A/B testing, personalization strategies, and continuous optimization efforts
• Ensure product data, content, and imagery are complete, accurate, and timely