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Associate Director, Creative Marketing

The Associate Director, Creative Marketing leads Getty Images' global Creative Studio bringing together Central and Regional Marketing Creative teams into one high-performing creative function. This role is accountable for the studio's creative output, operating model, and team performance, ensuring high-quality work is delivered consistently, efficiently and aligned to business priorities.

The role requires a hands-on creative professional, who can be an individual contributor and manage a team. This is a lean, high-performing team where leaders are expected to contribute directly while developing others.

You'll have the opportunity to shape a global brand, partnering with teams across Getty Images to create work that showcases the very best of our brand and products. Success in this role depends as much on prioritization, resource management and delivery discipline as it does on creative capability.

What you’ll own:

  • Hands-on execution - Remain an active creative contributor, personally delivering design work for high-priority, complex or time-sensitive projects. This is a working creative leader not a role that directs from the sidelines.
  • Studio operations & demand management - Own the Creative Studio operating model, including intake, workflow, prioritization, resource allocation and delivery. Balance changing business demands with team capacity while continuously improving speed, transparency and execution.
  • Business partnership & stakeholder management- Partner with Marketing, Sales, Product and regional teams to align creative investment with Getty Images' business priorities. Balance commercial impact, brand standards and team capacity when evaluating requests, set clear expectations on scope and delivery, communicate trade-offs proactively, and escalate competing priorities that require executive direction.
  • Creative excellence & brand stewardship — Raise the creative bar across the studio by coaching the team and championing exceptional design and storytelling that reflects Getty Images' leadership in visual content. Serve as the primary steward of brand consistency across campaigns, sales materials, and regional output. Website/product UX design sits outside this role's remit and is owned by a separate team. The CMO retains final brand authority.
  • People leadership – Lead, coach and develop a high-performing team of designers and copywriters. Foster a culture of collaboration, accountability, creative excellence and continuous learning.
  • Continuous improvement - Modernize studio operations through AI-enabled workflows, automation and smarter ways of working that increase creative capacity without compromising quality.

What success looks like:

  • One global Creative Studio operating under a single intake and prioritization model, using the resources at hand.
  • Greater consistency in Getty Images’ brand across campaign, sales and regional work.
  • Improved support for America marketing demand with reduced reliance on external resourcing.
  • Greater transparency into studio capacity, priorities and delivery.
  • Increased creative throughput without sacrificing quality.
  • A high-performing Creative Studio team with clear ownership, accountability and engagement.

What you’ll bring:

  • Experience leading an in-house creative studio or team, ideally global or multi-region. Proven ability to lead designers and copywriters while remaining a hands-on creative contributor.
  • Strong design craft and the confidence to execute high-profile work personally when required. Expect roughly at least 50% of your time on direct creative execution alongside leading the studio.
  • Commercial mindset with the ability to translate business priorities into creative decisions.
  • Experience building scalable creative operations, workflows and delivery models.
  • Excellent stakeholder management and cross-functional leadership skills.
  • Sound judgment in balancing competing priorities and making timely decisions.
  • Experience applying AI and automation to improve creative workflows is a plus.
There’s a story in every picture, a narrative in every frame.
We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world.
Working at Getty Images
Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals.
We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work. Our flexible time off policy is above industry standard. We offer premier benefits with options including above-market competitive medical, dental, vision, health plan savings accounts, life and disability plans, global employee assistance programs, legal, pet, home, and auto coverage at preferential group rates and discounts, as well as retirement and financial education and tools. Full-time employees working at least 25 hours per week are eligible for these programs and health benefits on the 1st of the month following their date of hire.
Getty Images Holdings, Inc is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our Employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market.
Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours.
Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

What this application asks

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Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Portfolio URL, Other website, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?Select all that apply, What is your ability status?Disability is defined as a physical or mental condition that substantially limits major life activity, or history of a condition, including but not limited to blindness, deafness, cancer, diabetes, epilepsy, autism, obsessive compulsive disorder, cerebral palsy, HIV/AIDS, schizophrenia, muscular dystrophy, bipolar disorder, major depression, multiple sclerosis, missing limbs or partially missing limbs, post-traumatic stress disorder, impairments requiring a wheelchair, intellectual disability., What is your ability status?Disability is defined as a physical or mental condition, or history of a condition, including but not limited to blindness, deafness, cancer, diabetes, epilepsy, autism, obsessive compulsive disorder, cerebral palsy, HIV/AIDS, schizophrenia, muscular dystrophy, bipolar disorder, major depression, multiple sclerosis, missing limbs or partially missing limbs, post-traumatic stress disorder, impairments requiring a wheelchair, intellectual disability., What gender do you identify as?, Do you have an impairment that is “long-term” and that, in professional life, hinders your access to, participation in, or advancement in employment?, What is your ability status?Disability is defined as a physical or mental condition that substantially limits major life activity, or history of a condition., What is your ability status?Disability is defined within the meaning of German Social Code IX., What is your ability status?Disability is defined as a total or partial loss of the person’s bodily or mental functions; total or partial loss of a part of the person’s body; the presence in the body of organisms causing disease or illness; the presence in the body of organisms capable of causing disease or illness; the malfunction, malformation or disfigurement of a part of the person’s body; a disorder or malfunction that results in the person learning differently from a person without the disorder or malfunction; or a disorder, illness or disease that affects a person’s thought processes, perception of reality, emotions or judgment or that results in disturbed behaviour, and includes a disability that presently exists, previously existed but no longer exists, may exist in the future or is imputed to a person., What is your ability status?Disability means (a) the total or partial absence of a person’s bodily or mental functions, including the absence of a part of a person’s body; (b) the presence in the body of organisms causing, or likely to cause, chronic disease or illness, (c) the malfunction, malformation or disfigurement of a part of a person’s body, (d) a condition or malfunction which results in a person learning differently from a person without the condition or malfunction, or (e) a condition, illness or disease which affects a person’s thought processes, perception of reality, emotions or judgement or which results in disturbed behaviour., What is your ability status?Disability is defined as a physical or mental impairment which has a substantial or long-term adverse effect on an individual’s ability to carry out normal day to day activities, where “long term” means “has lasted or is likely to last at least 12 months.", What is your ability status?Disabilities include, but are not limited to: Blindness, deafness, autism, cancer, diabetes, epilepsy, cerebral palsy, HIV/AIDS, schizophrenia, muscular dystrophy, bipolar disorder, major depression, multiple sclerosis (MS), missing limbs or partially missing limbs, post-traumatic stress disorder (PTSD), obsessive compulsive disorder, impairments requiring the use of a wheelchair or intellectual disability., What is your ability status?Disability is defined as a physical or mental condition that substantially limits major life activity, or history of a condition, including but not limited to blindness, deafness, cancer, diabetes, epilepsy, autism, obsessive compulsive disorder, cerebral palsy, schizophrenia, muscular dystrophy, bipolar disorder, major depression, multiple sclerosis, missing limbs or partially missing limbs, post-traumatic stress disorder, impairments requiring a wheelchair, intellectual disability.

  • How did you hear about Getty Images? yes / no · optional
  • How did you hear about us? (if not listed above) written answer · optional
  • Have you previously been employed by or contracted to Getty Images, iStock, Unsplash, or Motorsport Images? choose one
  • What are your pronouns? (Example: She/Her, They/Them, He/Him, She/They, Etc.) optional
  • Current Location (City, State/Country) written answer
  • Do you have an active non-compete agreement with a current or former employer that includes Getty Images, iStock, or Unsplash? choose one
  • If yes, can you share the end date of this agreement? optional
  • I hereby certify that all the information provided in this application is accurate and truthful to the best of my knowledge. I understand that any misrepresentation or omission of facts may result in disqualification from consideration or termination of employment if discovered after hiring. choose one
  • I am authorized to work in the country in which I am applying choose one
  • Work Status choose one · optional
  • I will require visa sponsorship now or in the future to work in the country in which I am applying choose one
  • Are you a current or former government employee? choose one
  • Have you directly managed performance, growth, and workload for a team of designers and/or copywriters, not just partnered with or briefed them? choose one
  • Have you regularly partnered with senior marketing or business leadership (VP level and above) to align creative work with business priorities? choose one
  • Share your salary expectations

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