jiostar

Discussion

Associate Director- Cross Screen Consumption & Engagement Insights

Summary

Leads cross-screen audience measurement and insights, unifying TV and digital data to drive strategic decisions through predictive models and executive storytelling.

Role Summary:
We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions.
Key Responsibilities:

  • Cross-Screen Data & Measurement

  • Build and manage integrated deterministic datasets across TV & Digital ecosystems

  • Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement

  • Consumer Insights & Analytics

  • Analyze cross-screen behavioral journeys and consumption patterns

  • Generate actionable insights to solve key business problems

  • Performance Tracking & MIS

  • Design and maintain centralized MIS dashboards tracking KPIs across business units

  • Identify performance gaps and provide clear, data-backed recommendations

  • Develop predictive models for cross-screen consumption and engagement trends

  • Drive AI-led automation and analytics adoption to improve efficiency and scalability

  • Storytelling & Stakeholder Management

  • Translate data into clear narratives and executive presentations

  • Drive alignment through workshops and leadership forums

Qualifications & Key Skills:

  • 8+ years of experience in consulting, strategy, analytics roles.

  • Hands on experience of SQL & data processing.

  • Strong grasp of business concepts and data interpretation.

  • Excellent written and verbal communication skills.

  • Ability to simplify complex ideas and tailor messages for various audiences.

  • Work in fast-paced environment.

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