Associate Director, Direct I/O
Posted Updated
The Role
We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy. This person will be the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and responsible for overseeing planning, activation and measurement, bringing a strong point of view and challenging the status quo.
To be successful in this role, this person needs to have expert-level knowledge of traditional media planning, buying, and reporting across relevant programs, with the ability and drive to innovate the strategy through creative and big-picture thinking. If you thrive in a fast-paced environment, enjoy collaborating with others, and have a passion for leading and developing others, this role is for you!
You Will Be
- Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
- Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
- Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
- Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
- Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
- Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
- Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
- Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
- Leading the adoption of advanced measurement techniques across partners
- Partnering with Programmatic leads for holistic Display/Video strategy
You Must Have
- 5+ years of directly related experience and full-funnel marketing experience preferred.
- Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
- Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
- Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
- Proven track record of building and managing relationships, working with local vendors, and executing campaigns
- Strong process development skills
- Proven experience in training and developing others
- Innate curiosity and a desire to challenge the status quo
- Ecommerce, Retail, Luxury, or DTC vertical experience is a plus
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $90,000 - $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via email addresses. If you see a posting elsewhere that is not reflected on , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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As published by lever · 13 questions · 1 written answer
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, Portfolio (if applicable) URL, Other website, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?
Short answers (1)
- Desired Salary
Pick from a list (11)
- Earliest Start Date? optional
- How Did You Hear About Us? optional
- Are you legally authorized to work in the United States? optional
- Will you now or in the future require sponsorship for employment visa status (e.g. E, F-1 STEM OPT, H-1B, J-1, L-1, O-1, TN) optional
- What state do you currently reside in? optional
- Do you have at least 5 years of experience in media planning & buying across traditional and digital direct publisher channels? optional
- Do you have 3+ years of experience leading the RFP process and negotiating media terms across both traditional and digital direct channels?* optional
- Do you have experience with digital-direct partnerships or sponsorships (e.g., custom content, publisher integrations, or 360 digital + experiential activations)? optional
- Which direct IO channels have you personally planned, bought, or activated? optional
- Have you worked cross-functionally with Programmatic, Integrated Media Strategy, Analytics, or Ad Ops on holistic display/video planning? optional
- Are you comfortable operating as an Individual Contributor (no direct reports)? optional
Written answers (1)
- In 150 characters or fewer, What’s a performance or growth challenge you love tackling—and how do you approach it? optional