Associate Director/Director - Growth Marketing & CRM

Key Responsibilities & Expectations:

- Own promotional outreach to internal base across campaign channels to drive profitable growth

- Solution & collaborate across sales, product, analytics and vendors to improve outreach effectiveness and funnel conversions

- Segment/ hyper-segment around base & outreach to drive non-linear outcomes

- Ideate, lead and independently manage high impact growth projects & experiments

- Listening to the needs of the customers and creating/ delivering high impact programs/ initiatives

- Seeking out opportunities to be a leader & doing everything one can to help the org achieve its objectives

Desired Skills/ Experience:

- 4+ years prior experience; Relevant experience of retail credit in growth marketing roles is preferred

- Proficient at executing & optimizing across automated campaign tools & manual interfaces

- Worked with a good variety of analytical tools, campaign tools, campaign channels, content types, etc.

- Good with uncomplicating, prioritizing and multi-tasking in mixed-paced environment

- Demonstrated aptitude for data-based decision-making & simplifying complex data to find answers

- Strong tolerance for ambiguity with a demonstrated ability to use business logic and critical thinking when data is inconclusive

- Proficient in effective communication and Microsoft Excel