Associate Director/Director - Sales - B2C - Solar/Energy Segment

Top 3 required skills:

- B2C Business Development & Sales Leadership

- Channel & Partner Ecosystem Management

- Team & Stakeholder Management

Role Objective:

To lead and scale the B2C Solar business by driving customer acquisition, revenue growth, profitability, and market expansion through a robust channel and EPC partner ecosystem. The role is responsible for owning the end-to-end consumer business lifecycle - from go-to-market strategy, sales, and customer acquisition to installation and after-sales experience - while ensuring operational excellence and superior customer satisfaction.

Role Responsibilities:

- Drive customer acquisition and market penetration through a strong network of Channel Partners, Dealers, Distributors, and EPC partners.

- Drive revenue growth, profitability, and installation targets while ensuring operational excellence.

- Develop sales strategies, prepare techno-commercial proposals, negotiate commercial terms, and close business deals.

- Lead end-to-end customer lifecycle management, ensuring superior customer experience from lead generation and sales to installation and after-sales support.

- Own end-to-end installation lifecycle through EPC partners, ensuring timely and quality project execution.

- Monitor market trends, competitor activities, and customer requirements to identify growth opportunities and refine go-to-market strategies.

- Execute go-to-market (GTM) strategies, consumer promotions, pricing, and demand-generation initiatives to accelerate business growth.

- Lead, coach, and mentor the sales team to enhance capability, drive performance, and achieve business objectives.

- Review business performance regularly and present actionable insights, growth plans, and performance updates to senior leadership.

Qualification & Experience:

- Work Experience: 10-15 years of experience in Sales and Business Development within the solar or renewable energy industry.

- Demonstrated experience in managing channel partners, EPCs.

Knowledge/ Skills:

- Strong understanding of solar modules, cells, inverters, battery energy storage systems (BESS/ESS), and other renewable energy solutions, with the ability to position techno-commercial value propositions.

- Strong leadership, stakeholder management, and problem-solving skills. High level of ownership, willingness to set up things from scratch.

Education:

- B. Tech / Any other graduate with relevant experience can also be considered. Essential MBA Desirable.