Associate Director, Marketing Technology
The Associate Director, Marketing Technology is responsible for managing the marketing technology portfolio, including the selection, implementation, integration, operations and adoption of the technology. They will own the integrated marketing technology architecture and associated integrations, ensuring that the solution design and application development enables business outcomes. They will establish platform roadmaps and ensure operations and stability of the applications.
This role combines strategic platform leadership with deep technical acumen, actively configuring, enhancing, and optimizing marketing technology tools to enable personalized, data-driven customer journeys. The role will involve assessing vendor and technology capabilities, and managing the implementation and integration of new tools, services and applications.
Main Activities:
Platform Ownership
• Manage the delivery of new technologies and enhancements to existing tools, including accountability for development outcomes.
• Establish governance for platform usage, data access, and change management.
• Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach.
• Define and execute a multi-year marketing technology strategy and roadmap, transforming isolated and prioritized marketing needs into an interoperable technology portfolio.
• Continue to identify opportunities to enhance data quality, improve ease of use, optimize integrations and elevate experience delivery.
Architecture & Integration
• Design and maintain a target state integrated marketing technology architecture aligned to enterprise technology standards and the business strategy, that connects marketing platforms with digital channels, data platforms, and enterprise systems.
• Ensure seamless data flows to enable real-time and batch-driven personalized customer journeys and performance management.
• Partner with enterprise architecture, security, technology and data teams to ensure solutions meet scalability, performance, privacy, and regulatory requirements.
• Define integration and data requirements and downstream usage patterns for marketing activation.
Platform Operations
• Serve as the hands-on owner of core marketing technology platforms, focusing on delivering personalized and optimized content across various channels.
• Configure, enhance, and optimize platforms to support campaign execution, customer journeys, segmentation, and personalization use cases.
• Lead platform upgrades, new capability rollouts, and tool enhancements from design through implementation.
• Troubleshoot platform issues, data flows, and integrations in partnership with technology teams.
• Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.
• Manage testing, rollout, and adoption of new tools and systems that support digital content enablement.
• Monitor platform and application performance, storage, and usage to ensure reliability, security and scalability.
Stakeholder & Vendor Management
• Act as a trusted partner to Marketing, Digital Banking, Product, Data, Technology, Risk, and Compliance teams.
• Manage relationships with marketing technology vendors and system integrators, including contract oversight and performance management.
• Influence prioritization and investment decisions through deep understanding of both business outcomes and technical effort.
• Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities.
Knowledge/Skill Requirements
• 5+ years working with different marketing technology and digital content management platforms from a technical oversight perspective.
• 5+ years in technology delivery roles.
• Familiarity with cloud-based architectures and modern data platforms.
• Strong hands-on experience managing and configuring enterprise marketing technology platforms.
• Ability to operate at both strategic and execution levels — from architecture design to platform configuration.
• Strong communication and collaboration skills with the ability to remain agile, stay focused and pivot quickly.
• Ability to work in ambiguously defined situations with minimal supervision.
• Strong ability to understand and interpret complex information, identify patterns and trends, and develop potential options and recommendations, often with minimal direction to respond to urgent business priorities.
• Problem solver with sound judgment who takes initiative, accepts ownership and accountability.
• Independent, self-motivated, and enthusiastic.