Associate Director of Communications & Marketing

Commitment To Inclusive Excellence

At VMRC, we define 'cultural fit' as a community member who demonstrates our shared values and commitment to fostering an inclusive, purpose-driven workplace. We seek candidates who align with our values of service, justice, peacebuilding, and stewardship and who bring diverse perspectives that enrich our collective work.

We assess candidates through structured, bias-conscious interview questions that explore how you have lived these values in your professional and personal experiences.

Associate Director of Communications & Marketing

Pay Range: $23.87-$32.23

Hours: Monday - Friday, 9:00 AM - 4:00 PM (Flexing when needed)

The Associate Director of Communications & Marketing develops internal communication strategy aligned with the VMRC mission. The role manages the day-to-day traffic, production, and execution of integrated communications and marketing work. This position owns social media marketing, marketing automation, email marketing, and internal communications; executes external marketing and lead-generation campaigns; measures and reports campaign performance and return on investment; and contributes operational insight and recommendations to strategy development. The role coordinates projects, content, approvals, vendors, and deadlines to ensure accurate, timely, audience-focused communications across channels.

Essential Functions - Marketing Operations and Traffic Management

1. Owns the day-to-day marketing and communications workflow, including intake, project setup, schedules, vendor assignments, approvals, production, publication, and follow-up.
2. Collaborates with the CSMO to maintain the department editorial calendar, campaign calendar, project management system, asset library, and status reporting.
3. Coordinates work with internal partners, external agencies, designers, web developers, photographers, videographers, printers, media partners, and other vendors.
4. Ensures materials are accurate, accessible, audience-appropriate, on-brand, and delivered on schedule.
5. Contributes recommendations, channel knowledge, performance insights, and execution considerations to annual and campaign strategy development, marketing plan & marketing budget.

Essential Functions - External Marketing and Lead Generation

1. Supports execution of external marketing campaigns that drive awareness, inquiries, lead generation, event attendance, occupancy, recruitment, philanthropy, and other approved organizational goals.
2. Owns VMRC social media marketing, including content planning, creation, scheduling, publishing, community management, paid promotion coordination, and performance reporting.
3. Owns email marketing and marketing automation, including audience segmentation, list hygiene, templates, forms, automated journeys, testing, deliverability, calls to action, and conversion tracking.
4. Oversees vendors & makes select updates to website content, landing pages, campaign forms, community calendar listings, blogs, digital profiles, and other lead-generation touchpoints.
5. Develops and edits accessible, audience-focused press releases, media materials, blogs, event promotions, and supporting collateral with attention to answer engine optimization (AEO), generative engine optimization (GEO), and search engine optimization (SEO) best practices.
6. Partners with sales and service-line leaders to improve campaign handoffs, lead capture, source attribution, follow-up workflows, and visibility into results.
7. Supports customer journey automation & content development.
8. Assists with media requests and public relations activities as assigned.

Essential Functions - Internal Communications

1. Owns the day-to-day planning, development, editing, scheduling, and distribution of internal communications for employees and residents across approved channels.
2. Maintains internal communication calendars, templates, channel standards, submission processes, and approvals to improve consistency and reduce duplication.
3. Coordinates urgent and time-sensitive internal messages with the appropriate leaders while maintaining confidentiality, accuracy, and clear approval pathways.
4. Monitors internal communication reach and engagement when data are available and recommends practical improvements to channels, cadence, and content.

Essential Functions - Analytics, ROI, and Continuous Improvement

1. Builds and maintains campaign measurement plans, tracking links, source attribution, dashboards, and reporting processes.
2. Measures and reports performance across social media, email, marketing automation, website, digital advertising, events, and lead-generation campaigns.
3. Reports return on investment and other agreed performance indicators by connecting campaign activity and cost to measurable outcomes such as inquiries, qualified leads, conversions, attendance, applications, engagement, and revenue when data are available.
4. Presents clear, actionable reports to the Chief Sales & Marketing Officer and relevant stakeholders, including results, trends, lessons learned, and recommended optimizations.
5. Uses testing, analytics, CRM data, and AI-assisted analysis to improve targeting, content, workflows, efficiency, and campaign performance.

Essential Functions - Technology, AI, and Data Stewardship

1. Serves as a hands-on administrator or power user for assigned marketing, communication, automation, analytics, project management, and content platforms.
2. Creates repeatable workflows, templates, documentation, and quality checks that improve speed, consistency, and transparency.
3. Uses generative AI and automation tools to increase productivity while applying human review for factual accuracy, accessibility, tone, brand alignment, privacy, security, and legal or ethical considerations.
4. Protects credentials, audience data, resident and employee information, and proprietary organizational information; follows approved data governance, consent, retention, and access practices.
5. Troubleshoots routine platform and workflow issues, coordinates with Information Technology and vendors as needed, and evaluates practical opportunities to improve the marketing technology stack

A. Other

1. Develops trusting relationships in a friendly, person-centered approach.
2. Supports activities related to creating and implementing overall corporate marketing strategies.
3. Actively participates in service line activities as requested by supervisor.
4. Meets with supervisor on a regular basis.

B. Personal and Professional Development

1. Prepares a personal annual plan of action with measurable and time-limited goals to assess performance.
2. Assumes responsibility for and participates in staff development (professional growth) and training to remain knowledgeable of market and industry trends, competitors, and best practices related to communications, social media, and marketing.
3. Attends professional meetings and workshops on an annual basis to enhance skills.
4. Represents VMRC in community or other initiatives as appropriate.

C. Leadership

1. Builds Effective Relationships

• This leader makes people feel valued and important to the organization's success.
• This leader offers positive recognition for a job well done.
• This leader seems to care for people on a personal level.
• This leader encourages others' growth and development.
• This leader manages his or her own emotions well.

• This leader effectively motivates his / her team.
• The team trusts this leader.
• This leader proactively communicates important information to the team.
• This leader sets clear expectations for accomplishing organizational goals.
• This leader provides feedback to others about their performance (team’s accountability).

3. Performance

• This leader sets performance goals for himself/herself and meets them (accountability).
• This leader is passionate and enthusiastic about his/her work.
• This leader demonstrates high personal energy levels (commitment, drive, initiative, tenacity, and persistence).
• This leader is focused on the resident's well-being and quality of life.
• This leader actively demonstrates the organization's mission, vision, and values.

4. Leads Change

• This leader is willing to take risks and experiment.
• This leader is an agent of change in the organization.
• This leader is open to solving old problems in new ways.
• This leader welcomes diverse points of view.
• This leader encourages creativity and innovation.

General

1. Complies with all VMRC and service line policies & guidelines in a conscientious manner.
2. Actively engages residents in a meaningful, positive and compassionate manner while ensuring an environment of resident centered respect and appreciation.
3. Maintains confidentiality of all resident care and protected health information. Reports known or suspected incidents of unauthorized disclosure of confidential information to supervisor or designee.
4. Handles responsibility and maintains a positive, professional & collaborative working relationship with residents, families, administration, peers and co-workers.
5. Demonstrates good attendance and maintains "Employment in Good Standing".
6. Uses correct body mechanics to prevent injury to self, residents, and other staff.
7. Assumes responsibility for and actively participates in staff development (professional growth) and continuing education to keep skills and required certification(s) up-to-date.
8. Demonstrates computer skills necessary to complete job tasks/responsibilities.
9. Attends all required in-services and department staff meetings.
10. Follows emergency and evacuation procedures.
11. Performs other duties as assigned by the supervisor.