Associate Director of Marketing and Fundraising

Job Title: Associate Director of Marketing and Fundraising
Department: Impact and Engagement
Reports to: Director of Impact and Engagement
Supervises: Marketing and Communications Manager, Nature Store Manager, Events Manager

Classification: Exempt (Salaried)
Compensation: $80,600-82,000, plus in-area full benefits

Benefits Include:

• Medical insurance: 100% payment of premiums for medical and dental insurance for employees only
• Competitive leave benefits: Two (2) weeks of paid vacation during a staff member’s first year, eight (8) hours of paid sick time per month, eight (8) recognized paid holidays, 40 hours of flexible holiday time per year
• 401(k): 3% match
• Professional development: Ability to attend free or subsidized courses at Bird Alliance of Oregon
• Retail benefits: Substantial discount at our Nature Store, including optics
• Work environment: Opportunity to work in one of the most beautiful forests in Oregon

About Bird Alliance of Oregon
Bird Alliance of Oregon (BAO) has been a leading voice in conservation for over a century. Through conservation advocacy, environmental education, and wildlife rehabilitation, we promote the understanding, enjoyment, and protection of native birds, other wildlife, and their habitats. We are located on a 172-acre wildlife sanctuary next to Forest Park, just minutes from downtown Portland.

Bird Alliance of Oregon believes that inspiring all people to love and protect nature is best achieved when we embrace diversity as a value and practice. In the same way an ecosystem needs many types of plants and wildlife, an organization thrives when it includes a diversity of people and perspectives. We recognize widespread inequities that create gaps between our present reality and our aspirations. We are committed to building a diverse and inclusive environment that reflects the diversity of our community in our board, staff, volunteers, and members; ensuring our internal culture, business practices, and programs are welcoming; and advancing our diversity goals.

Department Summary

Our Impact and Engagement department connects people to Bird Alliance of Oregon's mission and creates the relationships, experiences, communications, and resources that sustain and advance the organization.

The department encompasses fundraising and philanthropy, marketing and communications, education and engagement, events, digital experiences, and the Nature Store. Together, these functions create meaningful pathways for people to discover BAO, learn about birds and wildlife, participate in the mission, become advocates and volunteers, build lasting relationships, and provide philanthropic and earned revenue support.

This department works across the organization to translate BAO's conservation, rehabilitation, sanctuary, and community work into compelling opportunities for people to understand, experience, support, and participate in the mission. The department also brings audience knowledge, community perspective, fundraising insight, communications expertise, and public-facing experience into organizational planning and decision-making.

Position Summary

The Associate Director of Marketing & Fundraising provides strategic leadership for the organization's integrated marketing, communications, fundraising, and engagement efforts. Reporting to the Director of Engagement, this role develops strategies that strengthen brand awareness, deepen constituent relationships, increase community engagement, and support philanthropic growth. The Associate Director oversees marketing and fundraising initiatives, organizational events, the Nature Store, and the systems and processes that support effective audience engagement.

The Associate Director provides direction and strategic oversight to the Marketing and Communications Manager, who leads day-to-day marketing and communications execution, as well as works closely with the Donor Relations Manager to align donor engagement and stewardship efforts with broader fundraising strategies. This role leverages CRM, email marketing, and other engagement tools to develop multi-channel constituent journeys and measurable campaigns. The Associate Director also partners across the organization to identify opportunities for community engagement, strengthen strategic partnerships, and ensure that marketing, communications, and fundraising efforts are coordinated and aligned with organizational priorities.

Key Responsibilities

Strategic Marketing & Fundraising Leadership

• Develop and implement integrated marketing and fundraising strategies that align with organizational priorities, advance mission goals, and strengthen engagement across key audiences.
• Lead annual campaigns, fundraising appeals, stewardship communications, and donor engagement initiatives that support long-term relationship building and philanthropic growth.
• Oversee brand strategy, messaging, and organizational storytelling to ensure a consistent and compelling presence across all communication channels.
• Monitor campaign performance, analyze engagement data, and use insights to optimize strategies, improve constituent experiences, and increase fundraising outcomes.
• Manage the marketing budget, vendor relationships, and external resources to support effective and efficient execution of engagement initiatives.
• Develop and implement multi-channel engagement strategies that guide constituents through meaningful journeys, from initial awareness and connection to participation, advocacy, and philanthropic support.
• Leverage CRM and email marketing platforms to create targeted communications, audience segments, automated constituent journeys, and measurable engagement campaigns.

Team Leadership & Communications

• Supervise and mentor marketing staff.
• Establish departmental priorities, workflows, and performance expectations.
• Ensure consistent messaging across print, digital, social media, email, website, and public relations.
• Provide strategic communications guidance for organization-wide initiatives.

Organizational Collaboration

• Use an anti-oppression framework to support equity and access across the whole organization.
• Collaborate with every department to support a whole-organization identity through transparency, communication, and collaboration.
• Partner with Donor relation Manager to support donor cultivation, stewardship, grants, sponsorships, and fundraising events.
• Serve as a communications advisor to leadership and cross-functional teams.