Associate Director of Product Marketing
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Description
- Enablon’s Associate Director, Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams
- The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation
- As the Associate Director of Product Marketing, you will create value-based messaging, collaborate cross-functionally, plus be a leader, and domain expert
- Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
- Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
- Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
- Lead in the creation of new product/feature messaging and support product management teams in roadmap development
- Support marketing programs that drive awareness, engagement, and pipeline
- Collaborate with demand-generation teams to build and execute high-response campaigns
- Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
- Enable sales, GTM teams, and strategic partners in positioning Enablon products
- Provide thought leadership and innovative ideas and bring these to the broader marketplace
- Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
- Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes
- 10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
- Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience
- At least five to seven years of experience spent in product marketing roles
- Project planning and management experience to support cross-functional, metrics-driven projects
- A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams
- Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics
- A consensus building leadership style, decisive decision-maker, and persuasive influencer
- Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)
- At least 5 years proven experience in managing a global team