Associate Director, Paid Search

Role Summary & Impact

We are seeking an ambitious, data-driven Associate Director, Paid Search to serve as the most senior search resource on our high-priority performance marketing team. In this role, you will be responsible for defining the long-term strategic vision and overseeing day-to-day execution for Paid Search on a major QSR Restaurant brand.

As search media continues to evolve beyond traditional keywords into Performance Max (PMAX), YouTube, and automated multi-format channels, you will lead the charge in modernizing our search practice and bridging the gap between Paid Search and Programmatic media execution.

This is a 100% dedicated, high-impact role requiring strong team leadership, deep technical mastery in Google Ads, and exceptional data analytics capabilities.

Responsibilities

• Own the long-term vision, roadmap, and RACI framework for Paid Search across traditional Google/Microsoft search, Performance Max (PMAX), YouTube, and emerging formats.
• Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance.
• Serve as the senior search subject matter expert (SME) in client-facing interactions and cross-channel internal discussions
• Maintain a heavily performance-driven management approach, diving deep into campaign data to extract actionable insights, optimize media spend, and deliver measurable ROI.
• Interface and present to senior clients on a regular basis.
• Maintain a heavily performance-driven management approach, diving deep into campaign data to extract actionable insights, optimize media spend, and deliver measurable ROI.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Hands-on experience directly managing Google Ads campaigns is mandatory.
• Google Ads Certification (Required)
• Significant client-facing and relationship management experience.
• Advanced Excel skills. Utilizing advanced functions for reporting and analysis
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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